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Illuminate Breast Cancer Fundraiser
 
02:34
Masha began her career as a research computer scientist working in the area of TV Broadcast technology. After earning her MBA, she has spent the last fifteen years in the field of marketing, on the corporate side of things in the TV Broadcast industry. Now, she is the VP of Marketing and Public Relations at Key Digital. Masha admits to have a passion for Latin and Ballroom dancing and she displays flashes of brilliance on the dance floor. Now I am Living my life. Dancing, Working out, Making Parties and Traveling. Facebook: Masha Lakhter - https://www.facebook.com/masha.lakhter.5 Youtube: https://www.youtube.com/channel/UCEo_... LinkedIn: Masha Lakhter - https://www.linkedin.com/in/masha-lak... Twitter: @MashaLakhter Instagram: @mashalakhter Masha Lakhter VP Marketing & PR Ph: 914.667.9700 x 211 Fax: 914.668.8866 Cell: 917.7013238 masha@keydigital.com
Views: 4328 Masha Lakhter
Encore presents Breast Cancer Fundraiser Illuminate!!
 
04:17
Masha began her career as a research computer scientist working in the area of TV Broadcast technology. After earning her MBA, she has spent the last fifteen years in the field of marketing, on the corporate side of things in the TV Broadcast industry. Now, she is the VP of Marketing and Public Relations at Key Digital. Masha admits to have a passion for Latin and Ballroom dancing and she displays flashes of brilliance on the dance floor. Now I am Living my life. Dancing, Working out, Making Parties and Traveling. Facebook: Masha Lakhter - https://www.facebook.com/masha.lakhter.5 Youtube: https://www.youtube.com/channel/UCEo_... LinkedIn: Masha Lakhter - https://www.linkedin.com/in/masha-lak... Twitter: @MashaLakhter Instagram: @mashalakhter Masha Lakhter VP Marketing & PR Ph: 914.667.9700 x 211 Fax: 914.668.8866 Cell: 917.7013238 masha@keydigital.com
Views: 4392 Masha Lakhter
3E PR & SGW Go Passionately Pink for Breast Cancer Awareness!
 
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3E Public Relations and SGW Integrated Marketing Communications hosted a Passionately Pink® fundraising program benefiting Susan G. Komen® to help spread the Komen message, “Mammograms Save Lives.” The Montville-based agencies hosted a Tie a Ribbon campaign, where employees placed six-foot-long, hot pink ribbons on trees along the town’s main street, Changebridge Road. Help support our efforts here: http://bit.ly/Y2t1y4
Views: 103 3E Public Relations
Real Men Wear Pink: Raising Funds and Awareness for Breast Cancer
 
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Breast cancer has touched the lives of many of us at 3E Public Relations, SGW Communications and Changebridge Productions, and we are passionate about making an impact in the fight against this disease. That’s why our CEO, Dave Scelba, is participating in the American Cancer Society’s Real Men Wear Pink campaign. Help us put an end to breast cancer by purchasing one of our custom baby onesies or t-shirts benefiting the American Cancer Society https://www.booster.com/real-men-wear-pink or making a donation http://main.acsevents.org/goto/davescelba.
Views: 36 SGWimc
Cancer charities ripping off donors
 
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CNN's Drew Griffin investigates cancer charities that abuse and squander donations. For more CNN videos, visit our site at http://www.cnn.com/video/
Views: 36562 CNN
A Message from Event Producers - "A Night of Pink Hope" - Oct. 8, 2011
 
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www.aNightofPinkHope.com (Deadline to Purchase Tickets - Oct. 6th) Public Relations: DeShield Enterprises, LLC
Patient engagement in The Metastatic Breast Cancer Project
 
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Dr Wagle speaks with ecancertv at ASCO 2016 about The Metastatic Breast Cancer Project, an online outreach project connecting advocacy groups, social media and more than 2000 patients. About 10% of breast cancer patients have metastatic breast cancer when first diagnosed, and as many as one third of all patients will develop metastatic breast cancer at some point, but only a small fraction are treated at centres which carry out research on tumour samples. In signing up through the website, patients are asked questions about their cancer and treatments, and can give consent to have researchers obtain their medical records and collect specimens, of stored tumour samples and using a mailed collection kit to provide DNA samples. With over 2,000 patients engaging with the site, Dr Wagle describes the value of upstream public dialogue in fostering stronger relations between researchers, primary care providers and patients.
Views: 16 ecancer
Edelman's Walk for Breast Cancer Video Recap
 
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Video to introduce and recap Edelmans 3-day, 60 Miles or Bust Walk for Breast Cancer.
Views: 82 Edelman
Social Media and the Art of Cause Marketing Panel (1/4)
 
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Watch Next Part: http://www.youtube.com/watch?v=pAiieTHpzLc http://www.ampli.com/ Thanks to BMA Chicago for hosting this awesome Business Breakfast! Don Roth, CEO, AmpliVox After purchasing AmpliVox in 1995, Roth reenergized the 30-year-old company with an emphasis on new products, cutting-edge technology and outstanding customer relations. The AmpliVox product line includes a variety of wired and non-wired lecterns, megaphones, portable PA systems, and multi-media presentation workstations. New products are constantly in development to keep pace with changes in technology, including the incorporation of digital media into presentation equipment. As a result, AmpliVox has recorded sales increases from $2.8 million in 2007 to $5.2 in 2010 despite the national economic downturn, with a pace to set another new record in 2011. At the same time, Roth has created a national presence for himself and his company through his charitable efforts on behalf of breast cancer advocacy groups. AmpliVox's Pink Podium Promise program has donated over 100 specially-designed pink lecterns to breast cancer organizations across the country for use at races, fundraisers and educational events. AmpliVox also provides significant support to local community organizations, including the North Suburban YMCA where Roth serves on the Board of Directors. Paige Howells, Business Development, Got Autism-Hydrotech Home Terri D. Andrews, National Director -- Media Relations, McGladrey Terri Andrews is the national director of media relations for McGladrey, the nation's fifth largest provider of assurance, tax and consulting services. In her role, Terri is responsible for traditional and social media relations, including those related to The McGladrey Classic, a PGA TOUR Fall Series event sponsored by McGladrey. She manages the firm's national Facebook, Twitter, LinkedIn and YouTube accounts, as well as the firm's golf blog. Prior to joining McGladrey, Terri served was an internal and external communications professional for a global Fortune 500 energy company, where she was responsible for employee communications, crisis communications, retiree affairs and community relations. The panel was moderated by: James Epstein-Reeves, President, Do Well Good AND Co-Vice President - Professional Development at Net Impact Chicago Professional Chapter James Epstein-Reeves is a Chicago-based expert on corporate social responsibility, philanthropy, and cause-marketing. As president of Do Well Do Good, LLC, he and his company guide leaders in for-profit and non-profit organizations to focus their initiatives in social responsibility, management, fundraising, communication, and social media. He is also a writer for the Forbes.com Corporate Social Responsibility blog and a video commentator for CSR Unscripted through 3BL Media. Prior to starting Do Well Do Good, LLC, he served as the Director of Community Affairs for the multi-billion dollar office supply company OfficeMax. James led the company's philanthropy and volunteer program. His efforts led to the creation of the award winning volunteer event A Day Made Better -- an initiative that united the company during a simultaneous volunteer event in 1,000+ locations across the country. In addition, he co-led the effort for the company to publish its first and second corporate social responsibility report which used the Global Reporting Initiative framework. In addition to working on corporate sustainability, James is well-versed in corporate philanthropy having created the giving programs at OfficeMax and Coldwell Banker Residential Brokerage in the mid-Atlantic. He has served as an officer of the OfficeMax Charitable Foundation and as the board-liaison for the Coldwell Banker Cares Foundation in the mid-Atlantic. He has also tirelessly worked to support diversity and inclusion at both companies, having served on the Diversity Councils for each.
Charity Navigator|Susan G Komen with Oliver Freund
 
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www.GivingWarriors.com After the US government, Susan G. Komen is the largest supporter of breast cancer, globally. Komen initiated Race for the Cure, at a time when 5k races weren't common in the non-profit sector. People identify Komen by its trademark races -- they are the world's largest fundraising events for breast cancer. In 2014, Komen will have 13 international races in 8 countries. The organisation has raised over $2 billion through what is the world's largest fundraising event for breast cancer. Today's guest is Oliver Freund, Director of Operations at Susan G. Komen, Los Angeles County Affiliate. In 2010, after studying business and public relations, Freund found home at Komen, whose grassroots culture resonated with him. The race might be Komen's greatest event, but Freund is much prouder of every task that is undertaking from the mission's perspective. www.GivingWarriors.com Charity Navigator PHILANTHROPY 501c3 not for profit non profit organizations ngo ngos charity navigator social enterprise world vision fundraising ideas charity water social business http://youtu.be/OtHnRQXaIBk
Views: 58 Dominique Ng
Student help With Purpose raise money for childhood cancer
 
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In order to bring awareness to childhood cancer, the Long Beach State chapter of the Public Relations Student Society of America joined the national Bateman Challenge in raising money. The Bateman Challenge is part of the non-profit organization With Purpose, a youth and community-led movement dedicated to making sure kids with cancer have access to safe and effective treatment options. PRSSA students were on hand at Sunday’s Dirtbags game promoting the cause. The five-member group set up tables, complete with money jars and information, plus staged an area for kids to play. The students raised $600 from cash donations and a percentage of ticket sales.
Views: 76 csulbwebteam
Julie Ferriot Defines Leadership in Public Relations
 
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Leadership in any field seems crucial to success and the future of that field. But "leadership" is a broad term with many dimensions and connotations. Julie Ferriot defines what leadership in public relations means to her. Julie serves as the global director of Ketchum Social Responsibility (KSR), a multimillion dollar agency initiative comprised of global, national and local programs and strategic partnerships to address societal and environmental issues. She is responsible for activating and evolving the KSR platform and helping to drive all implementation efforts on a global scale. She drives employee engagement, including volunteer programs and sustainability efforts across the agency’s more than 100 offices and affiliates. Julie also manages the agency’s pro bono partnership with Room to Read and contributes to the agency’s support for the World Economic Forum. Julie’s previous role within the agency was Vice President for seven years in the Corporate Practice in San Francisco. In this role, she provided counsel to Ketchum clients seeking expertise in the CSR space, including Clorox and Fireman’s Fund Insurance Company, among others. She also led Liberty Mutual’s Responsibility Project, using entertaining content to create a forum for people to discuss what it means to “do the right thing.” Her nonprofit experience with Ketchum includes the American Cancer Society and The Gordon Moore Foundation. Prior to joining Ketchum, Julie worked in the Corporate Division of Bragman Nyman Cafarelli in both their Los Angeles and New York offices. For American Express, Julie leveraged several entertainment properties including sponsorship of the Grammys and the Tribeca Film Festival. Additionally, Julie played an integral role in the communications and planning efforts behind American Express’ partnership with VH-1 Save the Music Foundation which helps deliver funds to music education programs across the country. Further cause-related experience involved Avon Products, Inc and the Avon Breast Cancer Crusade. Julie coordinated media and fundraising efforts in connection with the Avon Breast Cancer 3-Day events, three-day, sixty-mile walks that generated over a billion media impressions including coverage in the New York Times, USA Today, Good Morning America and The Today Show and raised millions of dollars for access to care and finding a cure for breast cancer. Within the wine and spirit industry, Julie provided strategic counsel on media relations, influencer and celebrity outreach programs and event marketing for clients that include Dom Perignon, Johnnie Walker, Tanqueray, Red Stripe and Guinness, among others. For the Commercial Office of Spain, Julie provided overall development and implementation for media, trade and consumer outreach to promote Spanish wine throughout the United States. Previously, Julie worked with Pacific Visions Communications in Los Angeles and Washington, D.C., where her work focused on national awareness programs related to arts education. Clients included the National Endowment for the Arts, the National Association of Elementary School Principals and The Getty Center, Los Angeles. Julie holds a bachelor’s degree in Communications, with an emphasis in Public Relations, from the University of Washington. She has also completed studies at UCLA, the Universidad de Salamanca, Spain and The School of Practical Philosophy, New York.
Views: 36 ThePlankCenter
Ashley McCown's Top 5 Rules for Nonprofit Crisis Communications
 
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Solomon McCown & Company President and crisis communications expert, Ashley McCown, shares her top five rules for nonprofit crisis communications. To learn more about Solomon McCown & Company, visit http://solomonmccown.com. This video is part of my blog series "Cause n Effect" that studies social causes in effect and nonprofit PR/cause marketing and its effects. Read more at http://ivellissemorales.com. Thanks for watching!
Views: 294 IviMorales
Breast Cancer
 
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Breast Cancer relation to Biomolicules and Nutrition-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 27 meb4973
Howard Rubenstein talks to Douglas Simon about Public Relations
 
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Howard Rubenstein sat down for an interview with Douglas Simon, President of D S Simon Productions, about public relations and how Rubenstein has adapted to changes in the communications industry
Views: 502 rubensteincomm
Holyrood PR TV 110- Hoorah for Hospitals & More PR Stories
 
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Please watch: "Tell your business stories with 30% off business photography | Holyrood PR Edinburgh" https://www.youtube.com/watch?v=JChLMVm-b9Y -~-~~-~~~-~~-~- This week at Holyrood PR we've been telling the story of how one hospital in the Scottish borders has seen dramatic improvements in its critical care unit, finding out how an Edinburgh based company are hoping to tackle the capital's internet black hole and discovering how one West Lothian woman's bold move left her seeing double with her fundraising target. First up, a small group of dedicated nursing staff have seen their pioneering work result in some of the best improvements in patient care to be seen in Scotland. The team of Critical Care Outreach nurse specialists at Borders General Hospital are being credited with helping the hospital to achieve one of the lowest mortality rates in critical care while also helping to deliver a remarkable reduction in cardiac arrest calls. The success is another ringing endorsement of the work of the Scottish Patient Safety Programme, a ground-breaking initiative lead by Healthcare Improvement Scotland to ensure that every patient in NHSScotland receives the best possible care. The story was featured on Borders Radio, BBC Borders Radio and Scotland on Sunday. Next up, as Scotland's capital and home to the country's key financial and legal firms you would expect Edinburgh city centre to be well equipped with high speed internet connections capable of catering to businesses in the digital age. However, it may come as a surprise to people who don't work in the capital that the centre of Edinburgh is a notorious problem area dubbed as a 'not spot'. To solve this internet black hole, Edinburgh based firm, Commsworld are planning to transform the Rose Street exchange with new technology, allowing businesses in the area to access an affordable, business-only internet connection with guaranteed speeds. A number of firms are are already lining up to join the new service, which Commsworld believes will help it ramp up turnover to exceed £10m in 2014. The story was picked up by The Scotsman business pages and The Metro. And finally, one woman's brave move to shave off her hair in aid of Marie Curie and Cancer Research UK has seen her more than double her fundraising target. Sharon Martin, who works as a call centre manager at Bathgate based energy efficiency specialists, Direct Savings was overwhelmed by the support of her employer and other businesses in the community. She raised in excess of £4000 in memory of her late Aunt who lost her battle to breast cancer. Her courageous venture was featured in local paper the West Lothian Courier. That's it for this week's HPR TV but be sure to keep up to date throughout the week by visiting our website and connecting with us on Facebook, Twitter, Linkedin and Google Plus. http://www.holyroodpr.co.uk/
PROJECT PINK/BAYER- One-A-Day (Women's) Advocacy Video
 
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A video to promote the Project Pink Cancer Support Advocacy, in partnership with Bayer One-A-Day Women's. Client: Bayer One-A-Day Women's Agency: Ogilvy Public Relations Worldwide Director: Jalz Zarate DOP: Eric Sanchez Writer/ Producer: Pamela Imperial Make-up: Engie Mulingbayan Pixeleyes Team: Boo Atayde Deanne Serapio Wil Abejero The Beautiful Ladies of Project Pink: Melissa de Leon-Joseph Jojette Yuhico Joy Trinidad Angie Laborte Dr. Mae Corvera Thoughts by: Pamela Imperial Things have been difficult lately, and somehow life always finds a way to touch you in the most unexpected way. I am blessed to be part of this project, and even more so, to have had the opportunity to interview these ladies. At one point during one of the interviews, I could no longer stop from tearing. A group composed of one doctor and four cancer conquerors, these ladies advocate the call for all of us to realize the miracle brought by simple hopes. They struggle, everyday, to embody the need to share - 'not because we have so much to give, but because we have been given so much.' Watch out for it! I got reminded of one of my favorite quotes from C.S. Lewis: "Miracles are a retelling in small letters of the very same story which is written across the whole world in letters too large for some of us to see." May we never be too short-sighted to see the miracles around us. :) Huggg, world.
Views: 1033 PixeleyesMedia
Breast Cancer motivational campaign
 
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Rotaract Alexandria Ramleh Heights Celebrates Pink October by presenting all those strong women out there fighting breast cancer a motivational campaign, your definitely not alone, we love you no matter what you look like , we know that you are strong enough to fight this and cure yourself, YOU CAN DO IT AND EVERYONE WILL BE NEXT TO YOU CHEERING YOU WITH SUPPORT including us! WE LOVE YOU STRONG WOMEN FIGHTING BREAST CANCER, KEEP GOING ON!!!!! Music by Martina McBird - I'm Gonna Love You Through It! Cast: (picture order) Mahmoud Saber ( Fundraising committee) Reham Abdu (Community Service) Hussein Auf (Treasurer) Omneya Mashaly (President) Karim El Sayed (International Service) Adoub Ezz El Din (Public Relation) Youmna Walid (Club Service) Photo credit goes to, Sarron Khounganian Check our Facebook Page and like: https://www.facebook.com/?ref=tn_tnmn#!/RotaractRamlehHeights or our Twitter Account and follow us: https://www.twitter.com/RotaractHeights
Views: 1490 Monee Mashaly
Let’s repeat history, let’s make Shaukat Khanum Pehsawar.
 
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Let’s repeat history, let’s make Shaukat Khanum Pehsawar. Rs. 80 crore is required to equip Shaukat Khanum Memorial Cancer Hospital and Research Centre in Peshawar.
Views: 33469 skmchandrc
Julie Ferriot Shares Her Best Advice for PR Students
 
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Julie Ferriot shares her best advice about a career in PR to students who are just entering the work world. Julie serves as the global director of Ketchum Social Responsibility (KSR), a multimillion dollar agency initiative comprised of global, national and local programs and strategic partnerships to address societal and environmental issues. She is responsible for activating and evolving the KSR platform and helping to drive all implementation efforts on a global scale. She drives employee engagement, including volunteer programs and sustainability efforts across the agency’s more than 100 offices and affiliates. Julie also manages the agency’s pro bono partnership with Room to Read and contributes to the agency’s support for the World Economic Forum. Julie’s previous role within the agency was Vice President for seven years in the Corporate Practice in San Francisco. In this role, she provided counsel to Ketchum clients seeking expertise in the CSR space, including Clorox and Fireman’s Fund Insurance Company, among others. She also led Liberty Mutual’s Responsibility Project, using entertaining content to create a forum for people to discuss what it means to “do the right thing.” Her nonprofit experience with Ketchum includes the American Cancer Society and The Gordon Moore Foundation. Prior to joining Ketchum, Julie worked in the Corporate Division of Bragman Nyman Cafarelli in both their Los Angeles and New York offices. For American Express, Julie leveraged several entertainment properties including sponsorship of the Grammys and the Tribeca Film Festival. Additionally, Julie played an integral role in the communications and planning efforts behind American Express’ partnership with VH-1 Save the Music Foundation which helps deliver funds to music education programs across the country. Further cause-related experience involved Avon Products, Inc and the Avon Breast Cancer Crusade. Julie coordinated media and fundraising efforts in connection with the Avon Breast Cancer 3-Day events, three-day, sixty-mile walks that generated over a billion media impressions including coverage in the New York Times, USA Today, Good Morning America and The Today Show and raised millions of dollars for access to care and finding a cure for breast cancer. Within the wine and spirit industry, Julie provided strategic counsel on media relations, influencer and celebrity outreach programs and event marketing for clients that include Dom Perignon, Johnnie Walker, Tanqueray, Red Stripe and Guinness, among others. For the Commercial Office of Spain, Julie provided overall development and implementation for media, trade and consumer outreach to promote Spanish wine throughout the United States. Previously, Julie worked with Pacific Visions Communications in Los Angeles and Washington, D.C., where her work focused on national awareness programs related to arts education. Clients included the National Endowment for the Arts, the National Association of Elementary School Principals and The Getty Center, Los Angeles. Julie holds a bachelor’s degree in Communications, with an emphasis in Public Relations, from the University of Washington. She has also completed studies at UCLA, the Universidad de Salamanca, Spain and The School of Practical Philosophy, New York.
Views: 46 ThePlankCenter
(3/4) Social Media and the Art of Cause Marketing
 
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http://www.ampli.com/ Watch Part 4: http://www.youtube.com/watch?v=vX6jyGZrp1Q Thanks to BMA Chicago for hosting this awesome Business Breakfast! Don Roth, CEO, AmpliVox After purchasing AmpliVox in 1995, Roth reenergized the 30-year-old company with an emphasis on new products, cutting-edge technology and outstanding customer relations. The AmpliVox product line includes a variety of wired and non-wired lecterns, megaphones, portable PA systems, and multi-media presentation workstations. New products are constantly in development to keep pace with changes in technology, including the incorporation of digital media into presentation equipment. As a result, AmpliVox has recorded sales increases from $2.8 million in 2007 to $5.2 in 2010 despite the national economic downturn, with a pace to set another new record in 2011. At the same time, Roth has created a national presence for himself and his company through his charitable efforts on behalf of breast cancer advocacy groups. AmpliVox's Pink Podium Promise program has donated over 100 specially-designed pink lecterns to breast cancer organizations across the country for use at races, fundraisers and educational events. AmpliVox also provides significant support to local community organizations, including the North Suburban YMCA where Roth serves on the Board of Directors. Paige Howells, Business Development, Got Autism-Hydrotech Home Terri D. Andrews, National Director -- Media Relations, McGladrey Terri Andrews is the national director of media relations for McGladrey, the nation's fifth largest provider of assurance, tax and consulting services. In her role, Terri is responsible for traditional and social media relations, including those related to The McGladrey Classic, a PGA TOUR Fall Series event sponsored by McGladrey. She manages the firm's national Facebook, Twitter, LinkedIn and YouTube accounts, as well as the firm's golf blog. Prior to joining McGladrey, Terri served was an internal and external communications professional for a global Fortune 500 energy company, where she was responsible for employee communications, crisis communications, retiree affairs and community relations. The panel was moderated by: James Epstein-Reeves, President, Do Well Good AND Co-Vice President - Professional Development at Net Impact Chicago Professional Chapter James Epstein-Reeves is a Chicago-based expert on corporate social responsibility, philanthropy, and cause-marketing. As president of Do Well Do Good, LLC, he and his company guide leaders in for-profit and non-profit organizations to focus their initiatives in social responsibility, management, fundraising, communication, and social media. He is also a writer for the Forbes.com Corporate Social Responsibility blog and a video commentator for CSR Unscripted through 3BL Media. Prior to starting Do Well Do Good, LLC, he served as the Director of Community Affairs for the multi-billion dollar office supply company OfficeMax. James led the company's philanthropy and volunteer program. His efforts led to the creation of the award winning volunteer event A Day Made Better -- an initiative that united the company during a simultaneous volunteer event in 1,000+ locations across the country. In addition, he co-led the effort for the company to publish its first and second corporate social responsibility report which used the Global Reporting Initiative framework. In addition to working on corporate sustainability, James is well-versed in corporate philanthropy having created the giving programs at OfficeMax and Coldwell Banker Residential Brokerage in the mid-Atlantic. He has served as an officer of the OfficeMax Charitable Foundation and as the board-liaison for the Coldwell Banker Cares Foundation in the mid-Atlantic. He has also tirelessly worked to support diversity and inclusion at both companies, having served on the Diversity Councils for each.
Masha and Dillon Dancing La Bombola Breast Cancer Fundraiser Event
 
03:41
Masha Lakhter is a wife, mother, successful business woman, world traveler, ballroom dancer, and lover of life. She began her career as a research computer scientist working in the area of TV Broadcast technology. After earning her MBA, she began to work in the field of marketing. She is currently the VP of Marketing and Public Relations at Key Digital. Aside from her professional life, Masha has a burning passion for the arts and entertainment world. She spends the majority of her free time involved in Latin and Ballroom dancing, party planning, traveling, cooking, and working out. Most who know her would say that she is on fire for life. The heart speaks and the hands follow. Facebook: Masha Lakhter - https://www.facebook.com/masha.lakhter.5 Youtube: https://www.youtube.com/channel/UCEo_... LinkedIn: Masha Lakhter - https://www.linkedin.com/in/masha-lak... Twitter: @MashaLakhter Instagram: @mashalakhter Masha Lakhter VP Marketing & PR Ph: 914.667.9700 x 211 Fax: 914.668.8866 Cell: 917.7013238 masha@keydigital.com
Views: 37 Masha Lakhter
Masha & Dillon, It dont mean a thing at Breast Cancer Fundraiser
 
02:53
Masha Lakhter is a wife, mother, successful business woman, world traveler, ballroom dancer, and lover of life. She began her career as a research computer scientist working in the area of TV Broadcast technology. After earning her MBA, she began to work in the field of marketing. She is currently the VP of Marketing and Public Relations at Key Digital. Aside from her professional life, Masha has a burning passion for the arts and entertainment world. She spends the majority of her free time involved in Latin and Ballroom dancing, party planning, traveling, cooking, and working out. Most who know her would say that she is on fire for life. The heart speaks and the hands follow. Facebook: Masha Lakhter - https://www.facebook.com/masha.lakhter.5 Youtube: https://www.youtube.com/channel/UCEo_... LinkedIn: Masha Lakhter - https://www.linkedin.com/in/masha-lak... Twitter: @MashaLakhter Instagram: @mashalakhter Masha Lakhter VP Marketing & PR Ph: 914.667.9700 x 211 Fax: 914.668.8866 Cell: 917.7013238 masha@keydigital.com
Views: 8 Masha Lakhter
Julie Ferriot Reveals How New PR Pros Can Develop Leadership Skills
 
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Julie Ferriot reveals what new PR professionals can do to begin to develop leadership characteristics and skills. Julie serves as the global director of Ketchum Social Responsibility (KSR), a multimillion dollar agency initiative comprised of global, national and local programs and strategic partnerships to address societal and environmental issues. She is responsible for activating and evolving the KSR platform and helping to drive all implementation efforts on a global scale. She drives employee engagement, including volunteer programs and sustainability efforts across the agency’s more than 100 offices and affiliates. Julie also manages the agency’s pro bono partnership with Room to Read and contributes to the agency’s support for the World Economic Forum. Julie’s previous role within the agency was Vice President for seven years in the Corporate Practice in San Francisco. In this role, she provided counsel to Ketchum clients seeking expertise in the CSR space, including Clorox and Fireman’s Fund Insurance Company, among others. She also led Liberty Mutual’s Responsibility Project, using entertaining content to create a forum for people to discuss what it means to “do the right thing.” Her nonprofit experience with Ketchum includes the American Cancer Society and The Gordon Moore Foundation. Prior to joining Ketchum, Julie worked in the Corporate Division of Bragman Nyman Cafarelli in both their Los Angeles and New York offices. For American Express, Julie leveraged several entertainment properties including sponsorship of the Grammys and the Tribeca Film Festival. Additionally, Julie played an integral role in the communications and planning efforts behind American Express’ partnership with VH-1 Save the Music Foundation which helps deliver funds to music education programs across the country. Further cause-related experience involved Avon Products, Inc and the Avon Breast Cancer Crusade. Julie coordinated media and fundraising efforts in connection with the Avon Breast Cancer 3-Day events, three-day, sixty-mile walks that generated over a billion media impressions including coverage in the New York Times, USA Today, Good Morning America and The Today Show and raised millions of dollars for access to care and finding a cure for breast cancer. Within the wine and spirit industry, Julie provided strategic counsel on media relations, influencer and celebrity outreach programs and event marketing for clients that include Dom Perignon, Johnnie Walker, Tanqueray, Red Stripe and Guinness, among others. For the Commercial Office of Spain, Julie provided overall development and implementation for media, trade and consumer outreach to promote Spanish wine throughout the United States. Previously, Julie worked with Pacific Visions Communications in Los Angeles and Washington, D.C., where her work focused on national awareness programs related to arts education. Clients included the National Endowment for the Arts, the National Association of Elementary School Principals and The Getty Center, Los Angeles. Julie holds a bachelor’s degree in Communications, with an emphasis in Public Relations, from the University of Washington. She has also completed studies at UCLA, the Universidad de Salamanca, Spain and The School of Practical Philosophy, New York.
Views: 19 ThePlankCenter
Ovarian Cancer Awareness Month I Matter of Public Importance I February 2017
 
03:24
It is an honour to speak on this matter of public importance in relation to Ovarian Cancer Awareness Month. In 2006 my then 28-year-old sister was diagnosed with breast cancer. The next day, after trying for more than a year, she was given the news that should have been happy which was that she was pregnant. Luckily there is a happy ending to this story and that is that my niece will turn 10 years of age in March, and that my sister is still living healthily more than 10 years after her diagnosis of breast cancer. But for many cancer sufferers this is not the case. I know members must be wondering why I am talking about breast cancer, when the topic is ovarian cancer month. The reason is that as a result of her youthful diagnosis of breast cancer, and family history, my sister was tested for the BRCA gene, and was found to be positive for this mutation, as was I. As members may know, this mutation is associated with an increased risk of not just breast cancer but also ovarian cancer, and a growing number of other cancers are being revealed through research such as melanoma, bowel cancer, pancreatic cancer and early onset prostate cancer. The problem with ovarian cancer is that it is a silent killer. The member for Swansea, the shadow Minister, articulately described the symptoms that are often overlooked by women. We have lost too many women to this terrible disease. In fact, in my own family while we have had many diagnoses of breast cancer which have not resulted in deaths to this date, we have lost many of my father's aunts to ovarian cancer. There are often no signs of cancer of the ovaries until it is too late, and screening methods, as articulated by the member for Ku-ring-gai, are not as precise as, say, mammography or pap smear. In my case, in order to reduce the risk of both breast cancer and ovarian cancer, it was recommended that I undertake a risk reducing bilateral salpingo-oophorectomy, plunging me into a surgical menopause at the age of 36, while I was running a small business employing more than 25 staff and raising two young children. It was a radical and life-changing experience for me, and one that I would not wish on anyone. Even in the relatively few years since my surgery, less invasive and less impactful solutions have become available to women at heightened risk of this disease. Ovarian Cancer Australia is the only national organisation that provides direct support to those living with ovarian cancer, both the women experiencing the disease and their loved ones, through support groups, phone support, online resources and more. It is so important that we support awareness and advocacy and research programs for ovarian cancer. I urge all members to attend the morning teal being co-hosted by the shadow Minister, and Minister, next week in this place and dig deep to contribute to this important cause. I also encourage members to attend a local afternoon teal fundraising event in Maitland on Sunday 26 February, and other events that may be held in their own communities. It is through these activities and the important work of Ovarian Cancer Australia that we will give women the knowledge they need to fight this terrible disease.
Reality Rally." Fun for Funds" Reality Star Breast Cancer Fund raiser
 
00:34
Reality Rally is a 3 day "Fun For Funds" fundraising event in Temecula California every April. We raise funds for Michelle's Place Breast Cancer Resource Center. Over 100 Reality Stars and other celebrities come to town to meet the public. Check it all out www.realityrally.com
Views: 68 Gillian Larson
City View: August 19, 2015
 
09:30
On this episode of City View, Leshia Utsey, Public and Media Relations Director at the City of Columbia, talks about the Breast Cancer Awareness Fundraiser Launch, the Mayor's Walk Against Domestic Violence, programs from the Community Development Department and the Office of Business Opportunities and After School Programs in the city. For more information, please visit www.columbiasc.net
Julie Ferriot Discusses Important Hiring Factors
 
02:40
If Julie Ferriot were hiring an entry-level PR professional, she reveals the factors that would weigh most heavily in her decision making. Julie serves as the global director of Ketchum Social Responsibility (KSR), a multimillion dollar agency initiative comprised of global, national and local programs and strategic partnerships to address societal and environmental issues. She is responsible for activating and evolving the KSR platform and helping to drive all implementation efforts on a global scale. She drives employee engagement, including volunteer programs and sustainability efforts across the agency’s more than 100 offices and affiliates. Julie also manages the agency’s pro bono partnership with Room to Read and contributes to the agency’s support for the World Economic Forum. Julie’s previous role within the agency was Vice President for seven years in the Corporate Practice in San Francisco. In this role, she provided counsel to Ketchum clients seeking expertise in the CSR space, including Clorox and Fireman’s Fund Insurance Company, among others. She also led Liberty Mutual’s Responsibility Project, using entertaining content to create a forum for people to discuss what it means to “do the right thing.” Her nonprofit experience with Ketchum includes the American Cancer Society and The Gordon Moore Foundation. Prior to joining Ketchum, Julie worked in the Corporate Division of Bragman Nyman Cafarelli in both their Los Angeles and New York offices. For American Express, Julie leveraged several entertainment properties including sponsorship of the Grammys and the Tribeca Film Festival. Additionally, Julie played an integral role in the communications and planning efforts behind American Express’ partnership with VH-1 Save the Music Foundation which helps deliver funds to music education programs across the country. Further cause-related experience involved Avon Products, Inc and the Avon Breast Cancer Crusade. Julie coordinated media and fundraising efforts in connection with the Avon Breast Cancer 3-Day events, three-day, sixty-mile walks that generated over a billion media impressions including coverage in the New York Times, USA Today, Good Morning America and The Today Show and raised millions of dollars for access to care and finding a cure for breast cancer. Within the wine and spirit industry, Julie provided strategic counsel on media relations, influencer and celebrity outreach programs and event marketing for clients that include Dom Perignon, Johnnie Walker, Tanqueray, Red Stripe and Guinness, among others. For the Commercial Office of Spain, Julie provided overall development and implementation for media, trade and consumer outreach to promote Spanish wine throughout the United States. Previously, Julie worked with Pacific Visions Communications in Los Angeles and Washington, D.C., where her work focused on national awareness programs related to arts education. Clients included the National Endowment for the Arts, the National Association of Elementary School Principals and The Getty Center, Los Angeles. Julie holds a bachelor’s degree in Communications, with an emphasis in Public Relations, from the University of Washington. She has also completed studies at UCLA, the Universidad de Salamanca, Spain and The School of Practical Philosophy, New York.
Views: 46 ThePlankCenter
3 Pink Tulips Painting
 
01:00
I was commissioned by one of my previous clients to create a painting for a fundraiser auction for Cancer Care Manitoba in honour of Jackie Shymanski. "The fund was set up by Jackie's former collegues at CNN where she was a war correspondent and by her friends at Cancer Care Manitoba. Ironically at the time of her diagnosis and passing she was the Director of Public Relations at Cancer Care Manitoba. Jackie also took a gardening postion at Assiniboine Park in Winnipeg when she returned from working as a war correspondent. The tulips in the painting honor Jackie's love of flowers." I was asked to incorporate three pink tulips in the painting to represent her friends, and cancer fundraising. ********* You can check out the link below to the fundraising event and donations to Cancer Care Manitoba. The Event will be held: November 15, 2017 at 6:00pm DeLuca's (950 Portage Ave., Winnipeg,MB Canada) http://www.cancercarefdn.mb.ca/event/fundraising-dinner-breast-cancer-research-honour-jackie-shymanski/ Time lapse flower landscape painting creation video by artist Cathy Horvath Buchanan www.CathyHorvath.com
Shaukat Khanum Memorial Cancer Hospital Inaugurated by Nawaz Sharif  with Imran Khan
 
00:59
Please watch: "The Real Political Face of Shakeel Sheikh Mafia of Islamabad " https://www.youtube.com/watch?v=4iZzPa6oyWI --~-- The hospital was built by Imran Khan, Pakistani cricketer-turned-politician, with the vision to make cancer treatment accessible to every citizen of Pakistan, regardless of his/her background. This is evident by the hospital’s mission statement: “To act as a model institution to alleviate the suffering of patients with cancer through the application of modern methods of curative and palliative therapy irrespective of their ability to pay, the education of health care professionals and the public and perform research into the causes and treatment of cancer”.[14] Designing and execution of the master plan was overseen by Dr. Nausherwan K. Burki (MB, PhD, FRCP, FCPS, FCCP) of the University of Kentucky Medical Center, Lexington, Kentucky, USA in collaboration with an international team of cancer physicians and research workers. Designing and architectural services were provided by Arrasmith, Judd & Rapp, Architects in Health Planning of Louisville, Kentucky, USA. Architectural details were handled by Messrs. Nayyar Ali Dada & Associates of Lahore. Local engineering was performed by Messrs. Progressive Consultants, Lahore. Ground was broken in April 1991 and the hospital opened its doors on 29 December 1994.[4] Since opening, Shaukat Khanum Memorial Hospital and Shaukat Khanum Memorial Trust have accumulated local and international recognition. In 1992, Bollywood legend Amitabh Bachchan, Mick Jagger of The Rolling Stones and Nusrat Fateh Ali Khan came together for the Shaukat Khanum Appeal Concert.[5][6] In the 1990s, Diana, Princess of Wales, visited the Pakistani hospital.[7] Celebrity support for Shaukat Khanum has continued throughout the years. Notable Pakistani actor Fawad Khan, dedicated his debut Bollywood film Khoobsurat to the foundation.[8] Fawad is currently one of the most prominent celebrities who is diligently supporting Shaukat Khanum.[9][10] Shaukat Khanum launched their latest edition for Breast Cancer Awareness Month (October) in 2015 with the help of singer Hadiqa Kiani and film actress Mahira Khan.[11][12] Today, about 75% of the patients are financially assisted by SKMCH&RC. In 2015, the hospital admitted 11,352 patients while 205,313 visited the outpatient department. The number of patients receiving chemotherapy and radiation therapy saw an increase from the previous year statistics − 42,559 cancer patients received chemotherapy treatment in 2015 as compared to 39,044 patients in the previous year and 65,132 received radiation therapy compared to 56,444 patients who received the same treatment in 2014.[13] The hospitals are projects of the Shaukat Khanum Memorial Trust, which is a charitable organization established under the Societies Registration Act XXI of 1860 of Pakistan. It is named after the mother of Imran Khan, who died after battling cancer. Since its inauguration on 29 December 1994, SKMCH&RC, Lahore, has spent Rs. 22.18 billion (US$270 million)[14] on the treatment of its patients. The second hospital was inaugurated on 29 December 2015 by a cancer patient in Peshawar At the completion of phase I, the hospital has commenced clinical services, with outpatient clinics, inpatient beds, a fully equipped intensive care unit (ICU), a full-service pharmacy and 24-hour emergency services. In addition, chemotherapy service has commenced operations, which is of tremendous benefit to its patients, who previously made physically, emotionally and financially demanding trips to Lahore to have cyclical chemotherapy treatments every few weeks. In conjunction with the commencement of clinical services, the full range of pathology and radiology services have begun in Peshawar. The Radiology department has X-ray, fluoroscopy, ultrasound, mammography, CT and MRI facilities, and the PET-CT scanner (the first in Pakistan north of Lahore) should be operational this summer.Commencement of Radiation Oncology services, planned for 2018, and surgical services in 2020 are parts of phase two and phase three. SKMCH&RC, Peshawar is built according to the latest international healthcare standards and is even bigger than SKMCH&RC, Lahore.
Views: 725 WAQAR KHAN
Julie Ferriot Shares Important Characteristics of Excellent Leaders
 
02:22
Julie Ferriot shares several important characteristics and qualities of excellent leaders in public relations. Julie serves as the global director of Ketchum Social Responsibility (KSR), a multimillion dollar agency initiative comprised of global, national and local programs and strategic partnerships to address societal and environmental issues. She is responsible for activating and evolving the KSR platform and helping to drive all implementation efforts on a global scale. She drives employee engagement, including volunteer programs and sustainability efforts across the agency’s more than 100 offices and affiliates. Julie also manages the agency’s pro bono partnership with Room to Read and contributes to the agency’s support for the World Economic Forum. Julie’s previous role within the agency was Vice President for seven years in the Corporate Practice in San Francisco. In this role, she provided counsel to Ketchum clients seeking expertise in the CSR space, including Clorox and Fireman’s Fund Insurance Company, among others. She also led Liberty Mutual’s Responsibility Project, using entertaining content to create a forum for people to discuss what it means to “do the right thing.” Her nonprofit experience with Ketchum includes the American Cancer Society and The Gordon Moore Foundation. Prior to joining Ketchum, Julie worked in the Corporate Division of Bragman Nyman Cafarelli in both their Los Angeles and New York offices. For American Express, Julie leveraged several entertainment properties including sponsorship of the Grammys and the Tribeca Film Festival. Additionally, Julie played an integral role in the communications and planning efforts behind American Express’ partnership with VH-1 Save the Music Foundation which helps deliver funds to music education programs across the country. Further cause-related experience involved Avon Products, Inc and the Avon Breast Cancer Crusade. Julie coordinated media and fundraising efforts in connection with the Avon Breast Cancer 3-Day events, three-day, sixty-mile walks that generated over a billion media impressions including coverage in the New York Times, USA Today, Good Morning America and The Today Show and raised millions of dollars for access to care and finding a cure for breast cancer. Within the wine and spirit industry, Julie provided strategic counsel on media relations, influencer and celebrity outreach programs and event marketing for clients that include Dom Perignon, Johnnie Walker, Tanqueray, Red Stripe and Guinness, among others. For the Commercial Office of Spain, Julie provided overall development and implementation for media, trade and consumer outreach to promote Spanish wine throughout the United States. Previously, Julie worked with Pacific Visions Communications in Los Angeles and Washington, D.C., where her work focused on national awareness programs related to arts education. Clients included the National Endowment for the Arts, the National Association of Elementary School Principals and The Getty Center, Los Angeles. Julie holds a bachelor’s degree in Communications, with an emphasis in Public Relations, from the University of Washington. She has also completed studies at UCLA, the Universidad de Salamanca, Spain and The School of Practical Philosophy, New York.
Views: 88 ThePlankCenter
Cancer Council NSW Pink Ribbon Ambassador & Sexologist Nikki Goldstein
 
01:09
Dr Nikki Goldstein is a sexologist, relationship expert and Pink Ribbon Ambassador. Nikki supports the Cancer Council because it is a charity that looks at the whole journey of cancer patients including prevention, research and support. She believes its important to not only focus on people who have had or have cancer but to look into the prevention side of things as well. She is passionate about the cause, stating that although there is no current cure for cancer that she is hopeful that one there will be. Nikki says that education on prevention is essential. By regularly checking for abnormalities and visiting professionals for further screening, you are able to catch it early. Nikki believes this message should be pushed to the public to produce better outcomes for cancer patients and the general public, catching the disease earlier and hoping for more positive outcomes. Please visit http://www.pinkribbonday.com.au/ Like us on Facebook https://www.facebook.com/ccpinkribbon Follow us on Twitter http://www.twitter.com/cancercouncil
Views: 778 Cancer Council NSW
City View: A Closeup View of the City of Columbia
 
11:05
On this episode of City View, the Public & Media Relations Department brings you highlights from the following events & information: - Mayor's Walk Against Domestic Violence - Breast Cancer Awareness Fundraising Campaign - Move with the Mayor - Walkable 29203 - North Main Widening Groundbreaking Ceremony - Gonzales Gardens Demolition Ceremony - Women's Empowerment of SC - City Councilmember's Fire Training To find out more about events and initiatives going in the City of Columbia, please visit our website at www.ColumbiaSC.net or check out our social media platforms.
What's The 411: Tene Nicole's Shopping Night Out  Supports Beating Cancer in Heels
 
07:51
What's The 411's Co-Host (http://www.WhatsThe411.com) Barbara Bullard had prime positioning at Tené Nícole's 2nd Annual Fundraiser, "Shopping Night Out." A wonderful philanthropic event, Shopping Night Out brought out shoppers, models, actors, producers, and reality TV stars alike to benefit the organization, "Beating Cancer in Heels" http://www.beatingcancerinheels.org. Two years ago, Nikkia McClain, Founder, Tene Nicole Marketing and Public Relations, conceived Shopping Night Out to raise money for the nonprofit, Beating Breast Cancer in Heels, which was created by 28 year-old breast cancer survivor, Marlena Ortiz. Beating Cancer in Heels is an organization dedicated to the fight against cancer while encouraging women to embrace their inner and outer beauty, while never forgetting to embrace their femininity. The evening included a full night of a signature "PINK" cocktail sponsored bar by Fragoli, passed hors d'oeuvres provided by The Watt Company, entertainment, a beauty bar, and gifting items to complement shopping with prominent retailers. In addition, LASIO®, Inc., the evening's prime sponsor, had an on-site hair studio providing amenities and expert advice on its HYPERSILK and Rio de Keratin Product Lines for celebrity guests. Guests featured in this video include: Beating Breast Cancer in Heels Founder Marlena Ortiz; Nadine Ramos, CEO and Founder, Lasio, Inc.; Nigerian actor and producer Jim Iyke, Reality TV star Ramona Rizzo; and David, Manager of Je T'Aime Shoes. Shoppers had the opportunity to buy clothing from retailers such as My Girlfriend's Closet, shoes from Je T'Aime Shoes, cosmetics from GlamChicks and jewelry from Angels & Divas, and Smooch, all for a worthy cause. All guests received a gift bag filled with all types of goodies from various sponsors including Lasio. For more videos like this one, visit http://www.WhatsThe411.com
Views: 298 WhatsThe411TV
Julie Ferriot
 
15:33
Julie Ferriot discusses leadership in public relations, career advice and qualities of excellent leaders. Julie also reveals her tips on leadership, mentorship and networking in this interview. Julie serves as the global director of Ketchum Social Responsibility (KSR), a multimillion dollar agency initiative comprised of global, national and local programs and strategic partnerships to address societal and environmental issues. She is responsible for activating and evolving the KSR platform and helping to drive all implementation efforts on a global scale. She drives employee engagement, including volunteer programs and sustainability efforts across the agency’s more than 100 offices and affiliates. Julie also manages the agency’s pro bono partnership with Room to Read and contributes to the agency’s support for the World Economic Forum. Julie’s previous role within the agency was Vice President for seven years in the Corporate Practice in San Francisco. In this role, she provided counsel to Ketchum clients seeking expertise in the CSR space, including Clorox and Fireman’s Fund Insurance Company, among others. She also led Liberty Mutual’s Responsibility Project, using entertaining content to create a forum for people to discuss what it means to “do the right thing.” Her nonprofit experience with Ketchum includes the American Cancer Society and The Gordon Moore Foundation. Prior to joining Ketchum, Julie worked in the Corporate Division of Bragman Nyman Cafarelli in both their Los Angeles and New York offices. For American Express, Julie leveraged several entertainment properties including sponsorship of the Grammys and the Tribeca Film Festival. Additionally, Julie played an integral role in the communications and planning efforts behind American Express’ partnership with VH-1 Save the Music Foundation which helps deliver funds to music education programs across the country. Further cause-related experience involved Avon Products, Inc and the Avon Breast Cancer Crusade. Julie coordinated media and fundraising efforts in connection with the Avon Breast Cancer 3-Day events, three-day, sixty-mile walks that generated over a billion media impressions including coverage in the New York Times, USA Today, Good Morning America and The Today Show and raised millions of dollars for access to care and finding a cure for breast cancer. Within the wine and spirit industry, Julie provided strategic counsel on media relations, influencer and celebrity outreach programs and event marketing for clients that include Dom Perignon, Johnnie Walker, Tanqueray, Red Stripe and Guinness, among others. For the Commercial Office of Spain, Julie provided overall development and implementation for media, trade and consumer outreach to promote Spanish wine throughout the United States. Previously, Julie worked with Pacific Visions Communications in Los Angeles and Washington, D.C., where her work focused on national awareness programs related to arts education. Clients included the National Endowment for the Arts, the National Association of Elementary School Principals and The Getty Center, Los Angeles. Julie holds a bachelor’s degree in Communications, with an emphasis in Public Relations, from the University of Washington. She has also completed studies at UCLA, the Universidad de Salamanca, Spain and The School of Practical Philosophy, New York.
Views: 429 ThePlankCenter
brand•muse Interview with Rob Wallace and host Philip VanDusen
 
33:04
Rob Wallace brand•muse Interview series Mentioned in this interview: Download the ROI whitepaper: https://philipvandusen.com/freebiedownloads Best of Breed Branding Consortium: http://bestofbreedbranding.com/ ABOUT ROB WALLACE Managing Partner, Best of Breed Branding Consortium Ask Rob Wallace what he does for a living and he’ll tell you that he has the world’s best job ( or “jobs”). As Managing Partner of Best of Breed Branding Consortium, Rob leads and interdisciplinary team of branding consultants dedicated to proving the value of brand message integration across every consumer touch point. Rob is also an expert witness for trademark infringement and branding litigation. And, Rob recently signed on as the Chief Marketing Officer of Tech Holdings, a cannabis brand firm that markets Quigley’s cannabis shot and several new products in the portfolio. Prior to founding BBBC, Rob was the managing partner of Wallace Church, Inc for nearly 30 years, where he advised Procter & Gamble, Pepsico, Nestle, Pfizer, Heinz, Colgate-Palmolive, Revlon, Target, Bacardi, Microsoft, The Home Depot, PNC bank and more than three dozen corporations of equal caliber. Rob was a board member of the Design Management Institute where he co- founded the Design Value Project seeking to quantify design’s direct impact on shareholder value both on the project and on the organizational level. Learn more at www.dmi.org/value. Rob has lectured more than 50 industry events across the US, Europe, Latin America and Asia. He lectures at Columbia Business School, Georgetown University, The School of Visual Arts and several other MBA programs. Brand identity is not just Rob’s job; it’s his passion. Often referred to as “the thought-leader on quantifying branding’s return on investment”, Rob sees his primary goal as proving that integrated branding is a marketer’s single most effective branding tool. —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 538 Philip VanDusen
Best Communications Campaign By a Charity or Not - For - Profit Organisation
 
00:32
Best Communications Campaign By a Charity or Not - For - Profit Organisation - Alone Christmas Campaign from Limelight Communications (and Alone)
Views: 63 PRInstitute
Dave Scelba: The "Pink Party" Candidate
 
03:41
Just this year, roughly a quarter of a million women and 2,600 men will be diagnosed with breast cancer. That’s why we're supporting our CEO, Dave Scelba, as he competes in the American Cancer Society's “Real Men Wear Pink” challenge! He's wearing pink every day in October to raise awareness and funds to beat this dreaded disease. You can help by making a donation directly to the American Cancer Society on Dave's fundraising page here: http://main.acsevents.org/goto/davescelba. THANK YOU!
Views: 618 3E Public Relations
Julie Ferriot Tips
 
02:16
Julie Ferriot discusses several tips in our quick thinking segment including leadership tips, mentorship tips, networking tips, the lesson that took her the longest to learn and more. Julie serves as the global director of Ketchum Social Responsibility (KSR), a multimillion dollar agency initiative comprised of global, national and local programs and strategic partnerships to address societal and environmental issues. She is responsible for activating and evolving the KSR platform and helping to drive all implementation efforts on a global scale. She drives employee engagement, including volunteer programs and sustainability efforts across the agency’s more than 100 offices and affiliates. Julie also manages the agency’s pro bono partnership with Room to Read and contributes to the agency’s support for the World Economic Forum. Julie’s previous role within the agency was Vice President for seven years in the Corporate Practice in San Francisco. In this role, she provided counsel to Ketchum clients seeking expertise in the CSR space, including Clorox and Fireman’s Fund Insurance Company, among others. She also led Liberty Mutual’s Responsibility Project, using entertaining content to create a forum for people to discuss what it means to “do the right thing.” Her nonprofit experience with Ketchum includes the American Cancer Society and The Gordon Moore Foundation. Prior to joining Ketchum, Julie worked in the Corporate Division of Bragman Nyman Cafarelli in both their Los Angeles and New York offices. For American Express, Julie leveraged several entertainment properties including sponsorship of the Grammys and the Tribeca Film Festival. Additionally, Julie played an integral role in the communications and planning efforts behind American Express’ partnership with VH-1 Save the Music Foundation which helps deliver funds to music education programs across the country. Further cause-related experience involved Avon Products, Inc and the Avon Breast Cancer Crusade. Julie coordinated media and fundraising efforts in connection with the Avon Breast Cancer 3-Day events, three-day, sixty-mile walks that generated over a billion media impressions including coverage in the New York Times, USA Today, Good Morning America and The Today Show and raised millions of dollars for access to care and finding a cure for breast cancer. Within the wine and spirit industry, Julie provided strategic counsel on media relations, influencer and celebrity outreach programs and event marketing for clients that include Dom Perignon, Johnnie Walker, Tanqueray, Red Stripe and Guinness, among others. For the Commercial Office of Spain, Julie provided overall development and implementation for media, trade and consumer outreach to promote Spanish wine throughout the United States. Previously, Julie worked with Pacific Visions Communications in Los Angeles and Washington, D.C., where her work focused on national awareness programs related to arts education. Clients included the National Endowment for the Arts, the National Association of Elementary School Principals and The Getty Center, Los Angeles. Julie holds a bachelor’s degree in Communications, with an emphasis in Public Relations, from the University of Washington. She has also completed studies at UCLA, the Universidad de Salamanca, Spain and The School of Practical Philosophy, New York.
Views: 10 ThePlankCenter
Dunk'd Greatest Hits
 
01:13
Students from Cambrian's Post-graduate Public Relations program organized Dunk'd as a class project to raise funds for local breast cancer research charity Angels in Pink and the Cambrian Foundation. Various students, staff, and faculty were victims of the dunk tank -- including Cambrian's President Sylvia Barnard.
Views: 325 Cambrian College
What's The 411: Reality TV Star Love Majewski Attends Shopping Night Out
 
04:48
Subscribe to our YouTube channel: WhatsThe411TV http//www.whatsthe411.com - Reality TV Star Love Majewski attended Tene Nicole Marketing and Public Relation's 2nd Annual Fundraiser, Shopping Night Out to support the non-profit organization, Beating Cancer in Heels. Speaking to What's The 411's Barbara Bullard, Ms. Majewski explained that she came to fame through I Married a Mobster, a docu-drama based on her life. I Married a Mobster was a cathartic experience for Ms. Majewski because it help to reveal her toxic lifestyle. "More than anything, it was very healing, to let out the things that I hadn't been able to say in the past... purging myself of all the negativity," Ms. Majewski said about I Married a Mobster. The reason for sharing her story is for young women. Ms. Majewski advises young women to give another look at the normal guy. Ms. Majewski has built her own cosmetic company, Veritas Cosmetics, and now knows that she can stand on her own. She no longer sees men as a crutch and wants young women to know they can do anything on their own. Shopping Night Out was conceived by Nikkia McClain, Founder and CEO, Tene Nicole Marketing and Public Relations. Shopping Night Out benefits Beating Cancer in Heels, a non-profit organization created by Marlena Ortiz, a 28 year-old breast cancer survivor. For more information, please visit www.whatsthe411.com. Subscribe to our YouTube channel: WhatsThe411TV
Views: 1597 WhatsThe411TV
Julie Ferriot: Mentorship Tip
 
00:30
Julie Ferriot shares her mentorship tip. Julie serves as the global director of Ketchum Social Responsibility (KSR), a multimillion dollar agency initiative comprised of global, national and local programs and strategic partnerships to address societal and environmental issues. She is responsible for activating and evolving the KSR platform and helping to drive all implementation efforts on a global scale. She drives employee engagement, including volunteer programs and sustainability efforts across the agency’s more than 100 offices and affiliates. Julie also manages the agency’s pro bono partnership with Room to Read and contributes to the agency’s support for the World Economic Forum. Julie’s previous role within the agency was Vice President for seven years in the Corporate Practice in San Francisco. In this role, she provided counsel to Ketchum clients seeking expertise in the CSR space, including Clorox and Fireman’s Fund Insurance Company, among others. She also led Liberty Mutual’s Responsibility Project, using entertaining content to create a forum for people to discuss what it means to “do the right thing.” Her nonprofit experience with Ketchum includes the American Cancer Society and The Gordon Moore Foundation. Prior to joining Ketchum, Julie worked in the Corporate Division of Bragman Nyman Cafarelli in both their Los Angeles and New York offices. For American Express, Julie leveraged several entertainment properties including sponsorship of the Grammys and the Tribeca Film Festival. Additionally, Julie played an integral role in the communications and planning efforts behind American Express’ partnership with VH-1 Save the Music Foundation which helps deliver funds to music education programs across the country. Further cause-related experience involved Avon Products, Inc and the Avon Breast Cancer Crusade. Julie coordinated media and fundraising efforts in connection with the Avon Breast Cancer 3-Day events, three-day, sixty-mile walks that generated over a billion media impressions including coverage in the New York Times, USA Today, Good Morning America and The Today Show and raised millions of dollars for access to care and finding a cure for breast cancer. Within the wine and spirit industry, Julie provided strategic counsel on media relations, influencer and celebrity outreach programs and event marketing for clients that include Dom Perignon, Johnnie Walker, Tanqueray, Red Stripe and Guinness, among others. For the Commercial Office of Spain, Julie provided overall development and implementation for media, trade and consumer outreach to promote Spanish wine throughout the United States. Previously, Julie worked with Pacific Visions Communications in Los Angeles and Washington, D.C., where her work focused on national awareness programs related to arts education. Clients included the National Endowment for the Arts, the National Association of Elementary School Principals and The Getty Center, Los Angeles. Julie holds a bachelor’s degree in Communications, with an emphasis in Public Relations, from the University of Washington. She has also completed studies at UCLA, the Universidad de Salamanca, Spain and The School of Practical Philosophy, New York.
Views: 11 ThePlankCenter
Two Sisters: The Pink Ribbons Story
 
06:28
Pink Ribbons Project, in motion against breast cancer, is a breast cancer organization that was founded by a group of dancers dedicated to the cause. This is the remarkable and inspirational story of how Pink Ribbons Project came to be.
Views: 8700 PinkRibbonsProject
Julie Ferriot Reveals Daily Habits that Strengthen Her Leadership Skills
 
02:35
Julie Ferriot reveals habits in her daily routine that strengthen her leadership skills. Julie serves as the global director of Ketchum Social Responsibility (KSR), a multimillion dollar agency initiative comprised of global, national and local programs and strategic partnerships to address societal and environmental issues. She is responsible for activating and evolving the KSR platform and helping to drive all implementation efforts on a global scale. She drives employee engagement, including volunteer programs and sustainability efforts across the agency’s more than 100 offices and affiliates. Julie also manages the agency’s pro bono partnership with Room to Read and contributes to the agency’s support for the World Economic Forum. Julie’s previous role within the agency was Vice President for seven years in the Corporate Practice in San Francisco. In this role, she provided counsel to Ketchum clients seeking expertise in the CSR space, including Clorox and Fireman’s Fund Insurance Company, among others. She also led Liberty Mutual’s Responsibility Project, using entertaining content to create a forum for people to discuss what it means to “do the right thing.” Her nonprofit experience with Ketchum includes the American Cancer Society and The Gordon Moore Foundation. Prior to joining Ketchum, Julie worked in the Corporate Division of Bragman Nyman Cafarelli in both their Los Angeles and New York offices. For American Express, Julie leveraged several entertainment properties including sponsorship of the Grammys and the Tribeca Film Festival. Additionally, Julie played an integral role in the communications and planning efforts behind American Express’ partnership with VH-1 Save the Music Foundation which helps deliver funds to music education programs across the country. Further cause-related experience involved Avon Products, Inc and the Avon Breast Cancer Crusade. Julie coordinated media and fundraising efforts in connection with the Avon Breast Cancer 3-Day events, three-day, sixty-mile walks that generated over a billion media impressions including coverage in the New York Times, USA Today, Good Morning America and The Today Show and raised millions of dollars for access to care and finding a cure for breast cancer. Within the wine and spirit industry, Julie provided strategic counsel on media relations, influencer and celebrity outreach programs and event marketing for clients that include Dom Perignon, Johnnie Walker, Tanqueray, Red Stripe and Guinness, among others. For the Commercial Office of Spain, Julie provided overall development and implementation for media, trade and consumer outreach to promote Spanish wine throughout the United States. Previously, Julie worked with Pacific Visions Communications in Los Angeles and Washington, D.C., where her work focused on national awareness programs related to arts education. Clients included the National Endowment for the Arts, the National Association of Elementary School Principals and The Getty Center, Los Angeles. Julie holds a bachelor’s degree in Communications, with an emphasis in Public Relations, from the University of Washington. She has also completed studies at UCLA, the Universidad de Salamanca, Spain and The School of Practical Philosophy, New York.
Views: 15 ThePlankCenter
Julie Ferriot: Every leader is...
 
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Julie Ferriot describes how every leader is... Julie serves as the global director of Ketchum Social Responsibility (KSR), a multimillion dollar agency initiative comprised of global, national and local programs and strategic partnerships to address societal and environmental issues. She is responsible for activating and evolving the KSR platform and helping to drive all implementation efforts on a global scale. She drives employee engagement, including volunteer programs and sustainability efforts across the agency’s more than 100 offices and affiliates. Julie also manages the agency’s pro bono partnership with Room to Read and contributes to the agency’s support for the World Economic Forum. Julie’s previous role within the agency was Vice President for seven years in the Corporate Practice in San Francisco. In this role, she provided counsel to Ketchum clients seeking expertise in the CSR space, including Clorox and Fireman’s Fund Insurance Company, among others. She also led Liberty Mutual’s Responsibility Project, using entertaining content to create a forum for people to discuss what it means to “do the right thing.” Her nonprofit experience with Ketchum includes the American Cancer Society and The Gordon Moore Foundation. Prior to joining Ketchum, Julie worked in the Corporate Division of Bragman Nyman Cafarelli in both their Los Angeles and New York offices. For American Express, Julie leveraged several entertainment properties including sponsorship of the Grammys and the Tribeca Film Festival. Additionally, Julie played an integral role in the communications and planning efforts behind American Express’ partnership with VH-1 Save the Music Foundation which helps deliver funds to music education programs across the country. Further cause-related experience involved Avon Products, Inc and the Avon Breast Cancer Crusade. Julie coordinated media and fundraising efforts in connection with the Avon Breast Cancer 3-Day events, three-day, sixty-mile walks that generated over a billion media impressions including coverage in the New York Times, USA Today, Good Morning America and The Today Show and raised millions of dollars for access to care and finding a cure for breast cancer. Within the wine and spirit industry, Julie provided strategic counsel on media relations, influencer and celebrity outreach programs and event marketing for clients that include Dom Perignon, Johnnie Walker, Tanqueray, Red Stripe and Guinness, among others. For the Commercial Office of Spain, Julie provided overall development and implementation for media, trade and consumer outreach to promote Spanish wine throughout the United States. Previously, Julie worked with Pacific Visions Communications in Los Angeles and Washington, D.C., where her work focused on national awareness programs related to arts education. Clients included the National Endowment for the Arts, the National Association of Elementary School Principals and The Getty Center, Los Angeles. Julie holds a bachelor’s degree in Communications, with an emphasis in Public Relations, from the University of Washington. She has also completed studies at UCLA, the Universidad de Salamanca, Spain and The School of Practical Philosophy, New York.
Views: 4 ThePlankCenter
Julie Ferriot Recommends Book on Leadership
 
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Julie Ferriot recommends book on leadership to young professionals. Julie serves as the global director of Ketchum Social Responsibility (KSR), a multimillion dollar agency initiative comprised of global, national and local programs and strategic partnerships to address societal and environmental issues. She is responsible for activating and evolving the KSR platform and helping to drive all implementation efforts on a global scale. She drives employee engagement, including volunteer programs and sustainability efforts across the agency’s more than 100 offices and affiliates. Julie also manages the agency’s pro bono partnership with Room to Read and contributes to the agency’s support for the World Economic Forum. Julie’s previous role within the agency was Vice President for seven years in the Corporate Practice in San Francisco. In this role, she provided counsel to Ketchum clients seeking expertise in the CSR space, including Clorox and Fireman’s Fund Insurance Company, among others. She also led Liberty Mutual’s Responsibility Project, using entertaining content to create a forum for people to discuss what it means to “do the right thing.” Her nonprofit experience with Ketchum includes the American Cancer Society and The Gordon Moore Foundation. Prior to joining Ketchum, Julie worked in the Corporate Division of Bragman Nyman Cafarelli in both their Los Angeles and New York offices. For American Express, Julie leveraged several entertainment properties including sponsorship of the Grammys and the Tribeca Film Festival. Additionally, Julie played an integral role in the communications and planning efforts behind American Express’ partnership with VH-1 Save the Music Foundation which helps deliver funds to music education programs across the country. Further cause-related experience involved Avon Products, Inc and the Avon Breast Cancer Crusade. Julie coordinated media and fundraising efforts in connection with the Avon Breast Cancer 3-Day events, three-day, sixty-mile walks that generated over a billion media impressions including coverage in the New York Times, USA Today, Good Morning America and The Today Show and raised millions of dollars for access to care and finding a cure for breast cancer. Within the wine and spirit industry, Julie provided strategic counsel on media relations, influencer and celebrity outreach programs and event marketing for clients that include Dom Perignon, Johnnie Walker, Tanqueray, Red Stripe and Guinness, among others. For the Commercial Office of Spain, Julie provided overall development and implementation for media, trade and consumer outreach to promote Spanish wine throughout the United States. Previously, Julie worked with Pacific Visions Communications in Los Angeles and Washington, D.C., where her work focused on national awareness programs related to arts education. Clients included the National Endowment for the Arts, the National Association of Elementary School Principals and The Getty Center, Los Angeles. Julie holds a bachelor’s degree in Communications, with an emphasis in Public Relations, from the University of Washington. She has also completed studies at UCLA, the Universidad de Salamanca, Spain and The School of Practical Philosophy, New York.
Views: 12 ThePlankCenter
Julie Ferriot: Networking Tip
 
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Julie Ferriot shares her networking tip. Julie serves as the global director of Ketchum Social Responsibility (KSR), a multimillion dollar agency initiative comprised of global, national and local programs and strategic partnerships to address societal and environmental issues. She is responsible for activating and evolving the KSR platform and helping to drive all implementation efforts on a global scale. She drives employee engagement, including volunteer programs and sustainability efforts across the agency’s more than 100 offices and affiliates. Julie also manages the agency’s pro bono partnership with Room to Read and contributes to the agency’s support for the World Economic Forum. Julie’s previous role within the agency was Vice President for seven years in the Corporate Practice in San Francisco. In this role, she provided counsel to Ketchum clients seeking expertise in the CSR space, including Clorox and Fireman’s Fund Insurance Company, among others. She also led Liberty Mutual’s Responsibility Project, using entertaining content to create a forum for people to discuss what it means to “do the right thing.” Her nonprofit experience with Ketchum includes the American Cancer Society and The Gordon Moore Foundation. Prior to joining Ketchum, Julie worked in the Corporate Division of Bragman Nyman Cafarelli in both their Los Angeles and New York offices. For American Express, Julie leveraged several entertainment properties including sponsorship of the Grammys and the Tribeca Film Festival. Additionally, Julie played an integral role in the communications and planning efforts behind American Express’ partnership with VH-1 Save the Music Foundation which helps deliver funds to music education programs across the country. Further cause-related experience involved Avon Products, Inc and the Avon Breast Cancer Crusade. Julie coordinated media and fundraising efforts in connection with the Avon Breast Cancer 3-Day events, three-day, sixty-mile walks that generated over a billion media impressions including coverage in the New York Times, USA Today, Good Morning America and The Today Show and raised millions of dollars for access to care and finding a cure for breast cancer. Within the wine and spirit industry, Julie provided strategic counsel on media relations, influencer and celebrity outreach programs and event marketing for clients that include Dom Perignon, Johnnie Walker, Tanqueray, Red Stripe and Guinness, among others. For the Commercial Office of Spain, Julie provided overall development and implementation for media, trade and consumer outreach to promote Spanish wine throughout the United States. Previously, Julie worked with Pacific Visions Communications in Los Angeles and Washington, D.C., where her work focused on national awareness programs related to arts education. Clients included the National Endowment for the Arts, the National Association of Elementary School Principals and The Getty Center, Los Angeles. Julie holds a bachelor’s degree in Communications, with an emphasis in Public Relations, from the University of Washington. She has also completed studies at UCLA, the Universidad de Salamanca, Spain and The School of Practical Philosophy, New York.
Views: 12 ThePlankCenter
Julie Ferriot: Leadership Tip
 
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Julie Ferriot shares her leadership tip. Julie serves as the global director of Ketchum Social Responsibility (KSR), a multimillion dollar agency initiative comprised of global, national and local programs and strategic partnerships to address societal and environmental issues. She is responsible for activating and evolving the KSR platform and helping to drive all implementation efforts on a global scale. She drives employee engagement, including volunteer programs and sustainability efforts across the agency’s more than 100 offices and affiliates. Julie also manages the agency’s pro bono partnership with Room to Read and contributes to the agency’s support for the World Economic Forum. Julie’s previous role within the agency was Vice President for seven years in the Corporate Practice in San Francisco. In this role, she provided counsel to Ketchum clients seeking expertise in the CSR space, including Clorox and Fireman’s Fund Insurance Company, among others. She also led Liberty Mutual’s Responsibility Project, using entertaining content to create a forum for people to discuss what it means to “do the right thing.” Her nonprofit experience with Ketchum includes the American Cancer Society and The Gordon Moore Foundation. Prior to joining Ketchum, Julie worked in the Corporate Division of Bragman Nyman Cafarelli in both their Los Angeles and New York offices. For American Express, Julie leveraged several entertainment properties including sponsorship of the Grammys and the Tribeca Film Festival. Additionally, Julie played an integral role in the communications and planning efforts behind American Express’ partnership with VH-1 Save the Music Foundation which helps deliver funds to music education programs across the country. Further cause-related experience involved Avon Products, Inc and the Avon Breast Cancer Crusade. Julie coordinated media and fundraising efforts in connection with the Avon Breast Cancer 3-Day events, three-day, sixty-mile walks that generated over a billion media impressions including coverage in the New York Times, USA Today, Good Morning America and The Today Show and raised millions of dollars for access to care and finding a cure for breast cancer. Within the wine and spirit industry, Julie provided strategic counsel on media relations, influencer and celebrity outreach programs and event marketing for clients that include Dom Perignon, Johnnie Walker, Tanqueray, Red Stripe and Guinness, among others. For the Commercial Office of Spain, Julie provided overall development and implementation for media, trade and consumer outreach to promote Spanish wine throughout the United States. Previously, Julie worked with Pacific Visions Communications in Los Angeles and Washington, D.C., where her work focused on national awareness programs related to arts education. Clients included the National Endowment for the Arts, the National Association of Elementary School Principals and The Getty Center, Los Angeles. Julie holds a bachelor’s degree in Communications, with an emphasis in Public Relations, from the University of Washington. She has also completed studies at UCLA, the Universidad de Salamanca, Spain and The School of Practical Philosophy, New York.
Views: 10 ThePlankCenter
LAMIK & Rose Foundation "BREAST CANCER"
 
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HOUSTON – Most people celebrate reaching milestones with smiles and applause. For Kim Roxie and Chris Noble, organizers of a night of awareness and fundraising for the nonprofit breast health organization The Rose, it was all about the hair. When the two women reached their goal of a full house at a special presentation of The Ensemble Theatre’s “I Wish You Love” – and thereby guaranteeing at least 200 mammograms for the uninsured – Chris went pink and Kim shaved her head. “Women go through dramatic changes when breast cancer enters their world and we wanted to make a dramatic statement when we knew those much needed mammograms would soon be available,” said Noble, the Director of Corporate and Business Relations at The Rose. “With a net of more than $44,400 from this great night of theater and public support, I was literally tickled pink!”
Views: 79 LAMIKBeautyTV
Julie Ferriot Reveals the Lesson that Took Her the Longest to Learn
 
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Julie Ferriot reveals the lesson that took her the longest to learn. Julie serves as the global director of Ketchum Social Responsibility (KSR), a multimillion dollar agency initiative comprised of global, national and local programs and strategic partnerships to address societal and environmental issues. She is responsible for activating and evolving the KSR platform and helping to drive all implementation efforts on a global scale. She drives employee engagement, including volunteer programs and sustainability efforts across the agency’s more than 100 offices and affiliates. Julie also manages the agency’s pro bono partnership with Room to Read and contributes to the agency’s support for the World Economic Forum. Julie’s previous role within the agency was Vice President for seven years in the Corporate Practice in San Francisco. In this role, she provided counsel to Ketchum clients seeking expertise in the CSR space, including Clorox and Fireman’s Fund Insurance Company, among others. She also led Liberty Mutual’s Responsibility Project, using entertaining content to create a forum for people to discuss what it means to “do the right thing.” Her nonprofit experience with Ketchum includes the American Cancer Society and The Gordon Moore Foundation. Prior to joining Ketchum, Julie worked in the Corporate Division of Bragman Nyman Cafarelli in both their Los Angeles and New York offices. For American Express, Julie leveraged several entertainment properties including sponsorship of the Grammys and the Tribeca Film Festival. Additionally, Julie played an integral role in the communications and planning efforts behind American Express’ partnership with VH-1 Save the Music Foundation which helps deliver funds to music education programs across the country. Further cause-related experience involved Avon Products, Inc and the Avon Breast Cancer Crusade. Julie coordinated media and fundraising efforts in connection with the Avon Breast Cancer 3-Day events, three-day, sixty-mile walks that generated over a billion media impressions including coverage in the New York Times, USA Today, Good Morning America and The Today Show and raised millions of dollars for access to care and finding a cure for breast cancer. Within the wine and spirit industry, Julie provided strategic counsel on media relations, influencer and celebrity outreach programs and event marketing for clients that include Dom Perignon, Johnnie Walker, Tanqueray, Red Stripe and Guinness, among others. For the Commercial Office of Spain, Julie provided overall development and implementation for media, trade and consumer outreach to promote Spanish wine throughout the United States. Previously, Julie worked with Pacific Visions Communications in Los Angeles and Washington, D.C., where her work focused on national awareness programs related to arts education. Clients included the National Endowment for the Arts, the National Association of Elementary School Principals and The Getty Center, Los Angeles. Julie holds a bachelor’s degree in Communications, with an emphasis in Public Relations, from the University of Washington. She has also completed studies at UCLA, the Universidad de Salamanca, Spain and The School of Practical Philosophy, New York.
Views: 13 ThePlankCenter