A productized service is a pre-packaged consulting solution solving for one specific business problem. Click here for the full training - http://covetedconsultant.com/free Productized services and packaged services are NOT the same thing. So let's start where most agencies start, when they think about describing or offering their services. They make a list, and I'm sure you probably made a list too. You think to yourself, "What do I know how to do? What does my team know how to do? Let's make a list of our expertise." So you do that. You make this big long list of all these things you know how to do. And so there's SEO skills in here, PPC skills, content skills, web design skills, coding skills, et cetera, et cetera, right? All these different skills that you list out. I mean in practicality, you've done a lot. You've studied a lot, you've learned a lot, you've experienced a lot, you've tried a lot, you've failed a lot, you've succeeded a lot. You've been doing it for a long time. So the assumption here is, that if you just kind of list all of that expertise out, then your client will appreciate all of what you know how to do, and you're thinking that they'll kind of pick and choose from your expertise, and therefore you can create a custom solution for them. That makes a lot of sense, until you start doing it. And then what you find is that, you have to explain all of these things to your prospective client. You have to explain what you did, why you did it, what it's about, how it works, what they need. I mean if it becomes this long, long explanation, and the more you explain your expertise, the more confused the client gets. And that ends up becoming a conversation that neither one of you enjoy. Maybe you label them bronze, silver, gold, and titanium. Maybe you created a SEO, a PPC, a content package, and a web design package. So you list out the packages. The packages are organized by what you plan to deliver, and this is so much easier to explain, and I agree with that. That packaging your services in this way, is so much easier for a client to immediately see what's available to them, and begin to kind of sort through and understand everything better. But something's still missing here. Remember, your client is not an expert in this world. So even though you have these very cleanly displayed packages, they don't know that any of this stuff means. So you're having to show them package number one and then describe all of the deliverables, A, B, C, D, E and F, et cetera. Then you gotta go to package number two and explain all the deliverables. A, B, C, D, E, F, G. Go to package three, explain the deliverables. Package four, explain the deliverables. ere a better approach? Yes there is a better approach. The better approach is to productize, but making productizing work for you requires a mental shift. There's a shift away from listing your deliverables, A, B, C, D, E, F and G, and instead, turning that long list into a clearly defined road map towards a solution. So a productized service begins to look, not like a list of deliverables, but instead, steps in a process. And your skills, instead of being listed A, B, C, D, E, F and G, they fit inside this linear process. Let's bring it all home here. I believe that productized services can be a game changer for your business, but if you're going to experience those results, there's some things you gotta really let sink into your brain. Number one, you just can't keep shoving your expertise into these services. The more expertise you shove into the services, the harder they are to explain, the harder they are to understand, and clients can't say yes to a service they don't fully understand. Number two, you just have to admit where you're best. Not a list of what you can do, what you know about doing, but the things that you know are in your very best bit of excellence. You've gotta be okay with admitting that. You've gotta be okay with systemizing that. You've gotta be unapologetic about offering that up as a solution to people with a real problem. You've gotta be okay specializing in what you do best. Number three. You need to actually solve a business problem. Your client has a business problem, a strategic goal, and initiative that they're trying to accomplish. You need to be using your best skills to help them get that thing accomplished. When they find you, when your prospective client has found you. They have finally ended their search. Someone finally has an answer to our problem. And you need to make it clear, by preparing and executing a productized service. - - - Subscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant Visit the full Website here: http://www.CovetedConsultant.com
Views: 1209 CovetedConsultant
http://casjam.com - Get my newsletter and free crash course on Productizing Your Service. How do you show value of your service as a product? In this episode, you’ll hear me talk about: - Solve a particular problem - Creative process can be standardized - Templates & SOPs keep costs down Got a question you want to see me answer? Leave a comment or reply to any of my emails I sent you. Join thousands who get my free newsletter about entrepreneurship, productizing, and more: http://casjam.com
Views: 253 Brian Casel
Take a peek into the 'Propel' way of growth planning. Whether you are a service company or have products for the customers. Businesses that have the potential to scale up have certain attributes, learn 5 out of 10 such attributes in this video. 'Propel' is a business management system specially designed for the growth of Indian SMEs For more information on 'Propel' call us on: 9773757456 Email us on: email@example.com Visit us on: www.effexway.com
Views: 2078 Keep Propelling
http://covetedconsultant.com/content-marketing-strategy-complete-guide-to-sell-productized-services - Today I am going to show you a complete strategy for how to use content marketing to sell productized services. This article is for you if... You are a consultant suffering from meeting fatigue. The reality for us as consultants is we give a lot of our value away by talking. We give away value privately during coffee conversations, lunch meetings, and free consultations. We give away value publicly in live presentations, webinar trainings, free workshops. We talk...a lot. We give away a lot of value in hopes of attracting people to our business, but we don't always get return on all of that effort. You want a strategic, leveraged approach to selling your services. When you use content marketing appropriately you can share the same content, sometimes even better content, in a more strategic way. The same piece of content can be used multiple times in multiple formats, allowing you to reach more more people with the exact message you intend. You want more, qualified leads coming in through your website. Specifically, content marketing is the vehicle you need to drive new traffic, leads, and sales through your website. You know there is a way to do it. You've "seen" it happening. You want to apply the strategies to your own business. If you are looking for a complete map for how to take your most powerful consulting offering and turn it into an entire, soup to nuts content marketing campaign...you've found it. Read the post below and download the worksheet. It's time to get to work.
Views: 768 CovetedConsultant
Salty sales dog and email marketing mastermind Damian Thompson joins the program to share an amazing insight into building a profitable productized service business. http://businessandbootstrapping.com/bnb17-build-a-six-figure-productized-service-business-with-damian-thompson/ itunes.apple.com/us/podcast/business-bootstrapping-podcast/id866774578
Views: 180 Matt Ward
http://www.sidehustlenation.com/productized-service-case-study/ Gabe Arnold is the founder and Chief Pencil Sharpener at CopywriterToday.net, a subscription based article writing service. In his early 20s Gabe saw his construction business hit by the downturn in the real estate market to the tune of a $1 million bankruptcy. Gabe always enjoyed the technical and marketing side of business and started building websites for clients as a freelancer. He noticed the content creation was always holding up the sites going live, and there was rarely any content being added after he’d finished the sites. He came up with the idea for a monthly subscription model to both resolve the pain point for his clients and generate recurring income for his business. Gabe sums this up best saying, “Creating a subscription model business has turned out to be one of the best things I have ever invested my time in. It has lead me to grow from barely being able to provide for my family to for the first time in my life reaching a 6-figure income and the flexibility to truly work when I want to.” When the company started, Gabe hustled and wrote every single customer order himself for the first 2 months. Then he developed a recruitment system to find qualified writers and now oversees a team of 50 remote workers. Tune in to hear how he built his business from 0 – $20k in monthly recurring revenue. For the full notes, links, and to download the free PDF highlight reel from this episode, please visit: http://www.sidehustlenation.com/productized-service-case-study/
Views: 1132 Nick Loper
A complete method for a local marketing agency to Sell Services [5 Sales Prospecting Tips] - - - - Complete client acquisition training here - http://covetedconsultant.com/free - - - - What exactly is spam? Here is a helpful article - http://bit.ly/2qoHHKp - - - Well, a current subscriber sent in some questions about engaging with clients. I figured I'd answer them. Let's get to it. Hey. It's Alzay Calhoun with Coveted Consultant and we've got a community member who sent us some questions and I thought I'd make a video addressing them. They're all about engaging with prospective clients. Here's one of the things that he asked. What do you do when client prospects go dark? This scenario is you've been interacting with someone about doing business, about possibly doing work with them, and you were interacting for a little while. Maybe it was two days or two weeks or two months, whatever it was. Number one is that your prospective client, who probably runs a business, is busy. They have 100 other things that are going on that are different and separate from what you think is important, which is selling more of your services. Second really important thing about this conversation is that as you're engaging with this prospective client, do you understand the problem that they're facing or are you anxious to figure out what kind of service they want to purchase from you? Third major part of this is keep marketing. Question number two he wrote was: When do you talk about money in a prospect discussion? You and the client are engaged in conversation and you're trying to figure out when you bring up money. This YouTube channel has a very specific focus. What I believe in are productized services. You should pre packaged and offering and that offering should have a set time frame, a set scope and a set price. I do not believe that you should be arm wrestling with clients, trying to figure out what their budget may or may not be. I think that's the wrong way to go. I think you should come like an expert and say, "Listen. If you want to go from here to here we can get here under this time frame at this price and at this scope of work." I just think it's an easier way of communicating. With that being said, the first thing you should do when you interact with them or in that first set of interactions depending on how you're doing things, is to understand what they're faced with. What problem do they have? Then, as they're talking things through and you're understanding that, you're mapping that against how you know you can deliver services, how you know you can deliver at a high level. Question three is: How do you avoid spam filters or being labeled as spam? I'm assuming that he's doing email outreach in some way and how do you make sure you don't find yourself in a spam folder. There's a very complex answer to this question that frankly is over and above my knowledge base. I'm not a spam expert. I'm not an email expert in that way so I won't even act like I am. What I will do is I'll find the link to an article and I'll put it in the description and then you can click that and you can nerd out about it if you want. Question number four: New marketing efforts for old school businesses? I told you, he's an old school kind of guy and that's kind of his sensibility. What I would say to him and anybody else who feels like they're from the old school is do not learn anything new. In your old school training and your old school successes, there are some things that you know work. If cold calling works because you know how to do it, then pick up the phone and start calling. If snail mail is how you do it because that's how you know how to do it, write handwritten letters, well then get writing some letters. That's what you know how to do. Question number five is: What is spam anyway? Spam is one of those terms that we use, basically to capture the idea of unwanted email. Any time we get an unwanted email we label it as spam. Actually, there is a very definitive definition of spam. Essentially, that is soliciting business from folks who do not want to be solicited. That's sending commercial email to people who do not want commercial email. There's also a more nerdy, longer, legalistic definition of that. I'll put that in the comment box below. If you've got a question or comment of your own, please post that in the comment box below. We'll review those and create more of these videos if you like it. Second thing is, did you like this format? Did it work for you? If you like it, let me know. If you didn't, say you didn't and make a suggestion about something else and perhaps we'll go in that route. - - - - Subscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant Visit the full Website here: http://www.CovetedConsultant.com
Views: 1815 CovetedConsultant
Would you like to know how to find consulting clients? Download the resources here - http://covetedconsultant.com/how-to-find-consulting-clients Warning: you need to be clear on your solution AND the problem it solves before you go out looking for clients. If you don’t, you can do a lot of “research” and spin your wheels...never finding the client most interested in working with you. With that said, the goal of this video and download is to help you identify where to find specific audiences in large groups...quickly. As you go through, you will find a particular approach that resonates with you as the best place to find your BEST client. Go with that! Research that method at the expense of the others. Do not try to know everything about each method. Trying to know everything is an exercise in futility. Like I mentioned in the video, once you’ve put yourself in front of potential clients you need to have a prepared process for how to understand their needs and close them. This is a process you should have in place before you start “meeting people”. Potential clients will want to have conversation(s) with you. They need to have conversation(s) with you. Controlling the scope of these conversations is makes them more valuable for you and your potential client. Subscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant Visit the full Website here: http://www.CovetedConsultant.com https://www.youtube.com/watch?v=FMM_R8V1iJ4
Views: 47610 CovetedConsultant
Content Marketing Plan for Consultants http://covetedconsultant.com/content-marketing-plan-for-consultants/ There are a couple of major points you should take away from this article: -You can no longer attract new clients the way you used to. Content marketing is no longer an “option” it is now a “must do”. -Content marketing is an asset that builds your business, BUT you must use it strategically and stop treating it as a distraction (or something ELSE to do) -Why Do We Create Content (At All)?-- Truth is, there is a fundamental difference between the marketing possibilities (just) 20 years ago and the marketing possibilities today. Yes I’m talking about the internet, but I want to be specific. Let me explain. In 1985: your best client had to look you up in a phone book and call you to begin the sales process. There were no cell phones. There were no smart phones. There were no tablets. The Internet wasn’t a term or a tool people could use. Clients found a vendor for services through the phone book. Find a name, call the number, and have a person explain services to you. Your BEST client had fewer information sources and expected the free consultation as the starting point to learn about your company. Today: your BEST client can learn everything (or nothing) about your company without ever having to call you. Your best client expects a free consultation to be one of the last steps, not one of the first. Because the Internet (and all of its information) is SO available through phones, tablets, televisions, etc clients expect to be able to learn “something” about your company before they engage (if at all). Your BEST client knows they have information at their finger tips. They want to know something about you before they engage. -What Do You Need To Make It Work?- If you are going to make content marketing work for you (and you should) there are a couple of must-haves so that you can claim your strategic advantage. Be sure you have the following ingredients: Ingredient 1 – Messaging strategy. You must have a clear, high-powered message. I’m not talking about the selfish “we are great”-type messaging . I’m talking about the client-focused, “we believe we can really help you” type messaging. Take the time to get clear on it. Ingredient 2 – Content plan and calendar. How many pieces of content will you create per month? What exactly do you expect your BEST client to do when they consume the content? This can’t be guesswork. It’s the kind of thing you need to have clear on paper first. Ingredient 3 – System for execution. You should NOT be responsible for creating, editing, and publishing all of the content. You’ve got to get a system for execution. Creating the content might not always be easy, but the process should always be clear. Ingredient 4 – Consistent inspiration. Believe it or not, you won’t always have great ideas for new content. You need a have a few resources at your fingertips to give you something to respond to. Popular blogs, old books, competitor sites, inspirational quotes, etc will help keep you sharp when it’s time to create content. Get Yourself An Action Plan! The Big Idea: content marketing is here to stay. It’s more than a good idea or a clever fad. It will be a legitimate part of how businesses compete from now on. It is to your advantage to take your great message and put it into wonderful content your BEST client can consume. Get your year long content marketing plan at the link above
Views: 767 CovetedConsultant
How is your BEST client supposed to tell your consulting company apart from all the others? - http://covetedconsultant.com/positioning If you own a service-based business there is a probably a lot of competition in your niche. How do you make potential customers aware of your unique advantages? Bottom line: there are companies that know what they stand for and resonate in the marketplace and there are companies that do not know what they stand for and do not resonate in the marketplace. In this article I’m going to give you a step-by-step blueprint to follow so you can resonate with your audience. This article is for you if you have been trying to (re)write your mission/vision, (re)brand your company, or (re)focus on your BEST client. There are 4 core messages you need to deliver in order to differentiate. Watch the video and follow the process. Subscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant Visit the full Website here: http://www.CovetedConsultant.com http://youtu.be/idj-K5I3v80
Views: 6742 CovetedConsultant
Three years ago Design Pickle didn’t exist. It wasn’t even an idea in founder Russ Perry’s head yet. That’s why it seems crazy to me that today the unlimited graphic design service is doing $400k in monthly recurring revenue! Back in 2014 Russ was running a creative agency, but he started to hate everything about it. “I felt like I was in a prison of my own creation,” he said. By January 2015, he’d shut down his agency and started working as a freelancer. Not wanting to build a similar prison again, he sought out a different business model — one with a simpler service offering that was designed to scale. From taking on a friend as his first client to now completing more than 800 design jobs a day, it’s been an incredibly quick ascension and a great example of how to scale a service business. Tune in to hear how Russ grew his business from zero to $410k+ in monthly recurring revenue in less than 3 years. We cover his marketing strategies, his hiring best practices, and what Design Pickle does to keep customers coming back month after month. For the full notes, links, and to download the free PDF "highlight reel" summary of this conversation, please visit: http://www.sidehustlenation.com/scale-a-service-business/ -Video Upload powered by https://www.TunesToTube.com
Views: 426 Nick Loper
Download Client Questionnaire - http://goo.gl/qhAcN4 15 Tools to Start Your Web Design Business - https://goo.gl/hARsLV How much should you charge when creating a website for a client? In today's video we will discuss relevant topics about website price such as: - Why you shouldn't charge by the hour - Why you shouldn't list your prices on your website - Why competing on the lowest price will bring you lower quality clients - How to accurately quote a project - How to determine the value of a website to your client depending on their type of business - Why you will actually work harder and create a better end-product with premium pricing - Whether it's best to build a website completely custom or use a pre-designed template - Why productizing your website services is a great strategy - How you can create a basic business website package at a premium price - Why you should accept payments for a website project before doing any work up-front - Why you want to broaden your skills outside of web design and offer other services that you can charge for Have you quoted too much or too little for a web project before? How did the client respond? If you have thoughts on this topic, please leave a comment on the video below! ___________________________________ ► Become a Freelancer, Make Money with Your Skills! Get a PROVEN Web Design Business Plan Today - https://goo.gl/CLuN39 15 Tools to Start Your Web Design Business - https://goo.gl/hARsLV Create Your 1st Website - https://goo.gl/P4pQZD ___________________________________ ► My Preferred Website Setup HostGator Web Hosting - https://websiteprofitcourse.com/hostgator Use coupon code: 1WPHOSTING (1st Month @ $0.01) iThemes Premium WordPress Tools - https://websiteprofitcourse.com/ithemes iThemes Builder WordPress Theme Framework - https://websiteprofitcourse.com/builder iThemes WordPress Plugin Suite - https://websiteprofitcourse.com/pluginsuite ___________________________________ ► Subscribe Here: https://www.youtube.com/c/raydelvecchio?sub_confirmation=1 DISCLAIMER: Please note that some links are affiliate promotions. I only recommend products & services that I know and trust.
Views: 34483 Ray DelVecchio
http://www.consultingsuccess.com - There are two ways to grow your consulting business. Choosing the right approach and structure is critical to your success. In this video Michael Zipursky shares how to choose the right model for your business.
Views: 1079 Consulting Success
Simplify your consulting business model. Focus on selling one, premium consulting service. Full-training is here - http://covetedconsultant.com/free Problem #1: Referrals are GREAT (and they are FLAWED) Depending on referrals is a classic consulting business model mistake. As long as they *magically* keep coming, everything is fine. But you have no control over them. They aren't scalable or predictable. This is one of the major reasons your income flows through feasts and famine. You need a more effective, predictable way to attract the BEST possible prospect to your services. Problem #2: Selling consulting involves a lot of conversations that don't convert into clients. You do an initial consultation, create a proposal, explain the proposal, defend the proposal, negotiate the proposal...and then the project is given to someone else. (How many times has this happened to you?) It doesn't make sense to give all of your value away in free consultations. You need a better way to convert conversations into clients. Focusing on a single business model makes everything easier. Subscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant Visit the full Website here: http://www.CovetedConsultant.com
Views: 8165 CovetedConsultant
Here Are My Best Ideas By Randy Shattuck I’ve been a professional service marketer and entrepreneur now for nearly 25 years. Over the course of my career I’ve worn many hats. But I’ve always been in the business of growing service firms. Sometimes that means growing brand awareness. Sometimes that means re-positioning brands. Sometimes that means productizing services so they are easier to sell. Sometimes that means coaching sales and business development teams. But there is one thing that has not changed over those 25 years. I believe the fundamental goal of marketing is to make a firm more valuable. There are many ways to do this, many initiatives that could contribute to that goal. But the goal itself – adding value – really hasn’t changed. What has changed a great deal over the past 10 years is how service firms go to market, how they build trusted relationships with prospects and how they acquire great new clients. There has been nothing less than an earthquake of disruption in service marketing. It’s radically different today than when I started my career. Yet the goal remains the same – add value. What’s the best way to do that today? How should sales and marketing leaders build their strategy? What should be in and what should be out of your plans? What is the best way to apply your resources to most likely realize growth? Here are my perspectives. Read the full post here: https://www.theshattuckgroup.com/blog/detail/how-to-market-and-sell-professional-services-today
Views: 597 Professional Services Sales and Marketing
How To Double , Triple or 10X Your Business Results in the next 12 months with systems and automation in your biz... I host an Exclusive Live workshop called The Ultimate Branding Experience only once a year with a small group of 25 people. This is the ONLY one-on-one coaching I do and it fills up really fast. This workshop is where I work with you to set up your business online just like mine. We walk you through: ✔Setting up your automated sales funnel ✔Building your online brand ✔Creating a content marketing plan ✔Building systems to close and train your prospects on autopilot ✔Facebook Marketing Plan And Much More…. We're excited to announce that Applications are now being accepted. 🕔Keep in mind, you’ll want to apply ASAP because we only have 25 spots and they will fill up fast. 📑Get the details of my next Ultimate Branding Experience Mastermind Workshop HERE: http://www.tanyaaliza.com/mastermind Excited to possibly work with you and to help you build your business 😊 If you have any questions, please let us know
Views: 2950 Tanya Aliza
As customizable and tailored your detailing services are, I would highly recommend you start to productize your offerings. What is productizing your services? Instead of having to ask a gazillion questions, perhaps even having to go out and inspecting the car in person, it's better to offer a holistic product. In this video, I go a bit more in-depth in what productizing is and how you can go about doing it for yourself. In my opinion, this helps out with the sales process. For more detailing tips and strategies, sign up here: http://detailgroove.co/ - - - - - - - - - - - - - - - - - - - - - Don't miss out on any of the videos we have coming up: https://www.youtube.com/c/detailgroove - - - - - - - - - - - - - - - - - - - - - Oscar Gil Auto Detailing Business Coach http://DetailGroove.co/ - - - - - - - - - - - - - - - - - - - - - Why you need to productize your services https://www.youtube.com/watch?v=nXNRqLwzvL4&feature=youtu.be
Views: 908 Detail Groove
Visit my website for more episodes at: http://www.feebasedfinancialplanningmastery.com In this episode of Fee Based Financial Planning Mastery™, I'm going to talk about how to "productize" your financial planning services so that you can stop giving your advice away for free. Properly articulating your value is a critical first step in being able to charge appropriate fees for the financial planning work that you do. This podcast is my way of bringing together like-minded financial professionals so that we can communicate and share what's working (and more importantly, what's not) in the world of financial planning. So, Subscribe for Free Now! My plan is to record a new episode on the 1st and 15th of each month. Subscribing today will deliver these episodes to you as soon as they are released. To subscribe to the podcast, please use the links below: iTunes http://bit.ly/WX4XVd RSS (non-iTunes feed) http://bit.ly/149UmNW If you have a chance, please leave me an honest rating and review on iTunes. It will help the show and its ranking in iTunes immensely! I appreciate it! Enjoy the show! the show!
Views: 240 Fee Based Financial Planning Mastery
During the live workshop, we'll cover 3 key strategic steps you can take to move toward productized consulting. You'll learn... The shift in mindset required in order to stop trading hours for dollars. How to pick the right solution to focus on (something clients will actually pay for) A step-by-step process for building systems so that your business can run with or without you. Productized consulting is a way to finally have something to sell — other than just your time. Attract amazing clients who truly value your offer. Break free of the daily grind by building systems that allows you to focus on the big picture (or take a paid vacation... remember those?)
Views: 1830 Brian Casel
How do you fix the common bottlenecks in a consulting company? - http://covetedconsultant.com/content-marketing-strategy-complete-guide-to-sell-productized-services/ This video is great for you if: *You are a consultant suffering from meeting fatigue. The reality for us as consultants is we give a lot of our value away by talking. We give away value privately during coffee conversations, lunch meetings, and free consultations. We give away value publicly in live presentations, webinar trainings, and free workshops. We talk…a lot. You are reading this because you talk a lot too, but don’t always get a fair return on your effort. *You want a strategic, leveraged approach to selling your services. When you use this model appropriately you can deliver the same value...sometimes even more value, in a more strategic way. Subscribe for more videos here: http://www.youtube.com/subscription_center? Vadd_user=covetedconsultant Visit the full Website here: http://www.CovetedConsultant.com http://youtu.be/-kHek58mNCQ
Views: 6771 CovetedConsultant
Join the nation: http://mattreport.com/subscribe If you're looking to productize your consulting services , this episode is for you. Join Brian Casel and I, as we unpack the methods of productizing and how you can apply this to your business.
Views: 1248 Matt Report
http://www.covetedconsultant.com/free Today we are going to talk about a very exciting topic. It's exciting for me because this is one of the most abrasive beliefs we have as a company. It's not exciting to me because it's abrasive. It's exciting to me because it is divisive. If you believe in this statement the way we do, we're an excellent company to work with. If you do not believe in this statement the way we do, then we're not a great fit for you and you should get help elsewhere. I enjoy the fact that we can be clear as we communicate, so you can make an informed choice. What I believe. I believe, as an expert trying to build a consulting business, the training available to you is sub-par and misleading. Secondly, the technical knowledge you fall back on is insufficient to make your business sustainable. Why I believe it. In the training you have received to date, there has been an over-focus on the business plan. There is too much discussion about how long it has to be, what elements belong inside, how much detail is needed, et cetera. Truthfully the business plan, as you have been taught, is an antiquated document. It was a document used to explain to a bank how much money was needed to fund your business. Except in today's time, there are more funding options available and less money is needed. Also, technical expertise is not a substitute for business building knowledge. The truth is, you were never taught how to build a business in the first place. Still, you assume that because you have a high level of intelligence, you can figure out how to run a business. This assumption is simply not true. You have to learn not only how to run a business, but you also have to learn how to build a business. This is a completely different expertise that isn't in your certifications or any MBA program. Lastly, the majority of business building training is extremely short term in nature. There are so many get rich quick, lightning in a bottle, silver bullet concepts that promise success. In actuality each are traps that distract you from leading your business. The experts I speak to find the available options confusing and difficult to customize to their individual situation. Relevance to you. The options that exist today are terrible in helping you create your picture for your business. As a company, we commit to helping you adopt the attitude of business leader. Our training and advice helps you understand different business models so you can choose which model makes the most sense for your business. Once you find a method that works for you, your expertise goes inside of a business model. We acknowledge that some of the concepts we introduce to you will feel foreign and perhaps counter to your education to this point. We understand that you're going to want to ask some questions. You're going to want to challenge our assumptions. You may even push back on some of our ideas... and that is OK. We understand that's part of what is necessary for you to fully understand the business building process. We invite that kind of conversation. Being an expert in your designated field provides you with great insight and know-how in that particular field, but it does not provide you with the knowledge to build a business in that field. In order to build a successful business you must understand the models of building blocks of building a successful business. Alzay Calhoun is a business coach specializing in helping consultants, coaches, and other knowledge professionals find their coveted (one-of-a-kind) marketplace positioning. He is described as the "real deal" who "gets to the heart of any business challenge". Are you ready to become a Coveted Consultant? If so, your business consulting business plan needs to determine the highest level of value you can provide for one particular client. Go to http://covetedconsultant.com/free-gift/ and receive your specialized Coveted Consultant blueprint immediately.
Views: 824 CovetedConsultant
How to Productize Everything, Prateek sharma (MyGola Cofounder) At UnPluggd
Views: 696 NEXTBIGWHAT.TV
In episode 63 of the Freelance Jumpstart podcast, we walked through how to stabilize your cash flow as a freelancer with the product spectrum. This is a methodology that allows you to create different levels of products so potential clients can experience how it is to work with you no matter their budget. Jane Portman is an independent UI/UX consultant, podcast host, speaker, mother and author. Jane wrote a great resource called Your Productized Consulting Guide, a step-by-step guide will teach you how to craft an irresistible offer, overcome typical client objections, write the perfect sales page, protect your business, and strategically plan your entire productized consulting line. Make sure to subscribe and look out for new episodes. https://www.youtube.com/nathanallotey?sub_confirmation=1 Episode Notes: http://freelancejumpstart.tv/64 — Looking to level up in your freelance business? You may need Creative Coaching: http://nathanallotey.com/coaching ( Coupon Code: YOUTUBEFOLLOWER ) Freelance Jumpstart Podcast on iTunes: http://nathanallotey.com/itunesaudio Free Course on How to Double Your Worth: http://respectandvalue.com — Feeling the content? Donate to the Cause: http://nathanallotey.com/donate Executive Producer - Nathan Allotey Typefaces: Proxima Nova — Contact Me My website: http://nathanallotey.com Twitter: http://twitter.com/nathanallotey Facebook: http://facebook.com/TheNathanAllotey Instagram: http://instagram.com/nathan.allotey Google+: https://plus.google.com/+NathanAllotey
Views: 29 Nathan Allotey
Create your own online courses for FREE at http://thnk.cc/2p16ToR In this video, digital marketing expert Sid Bharath discusses the limitations of most coaches and consultants face in their business, and how to scale a coaching or consulting business by creating an online course.
Views: 3424 Thinkific
http://casjam.com - Get my newsletter and free crash course on Productizing Your Service. How to get your first 10 paid customers when you don't have friends or past colleagues in the industry? In this episode, you’ll hear me talk about: - Is this the right space for you? - Connect with prospects on social media - Go to conferences or meet-ups Got a question you want to see me answer? Leave a comment or reply to any of my emails I sent you. Join thousands who get my free newsletter about entrepreneurship, productizing, and more: http://casjam.com
Views: 287 Brian Casel
https://www.programmableweb.com - In the eighth part of our API 101 video series, we talk about how to productize application programming interfaces and the API Lifecycle. Although there are varying views on this, at ProgrammableWeb, we see the following as the different phases of the API Management Lifecycle (in no particular order). 1. Planning and Analysis 2. Design 3. Development 4. Operation 5. Governance 6. Measurement and Testing 7. Engagement 8. Retirement In this video, we talk about each of these phases and some of the different tasks and activities that happen in each.
Views: 4280 ProgrammableWeb
Views: 157 MulTra GmbH
Read the full article and download here http://covetedconsultant.com/content-marketing-funnel/ Today I am going to show you a complete strategy for how to use content marketing to sell productized services. This article is for you if… -You are a consultant suffering from meeting fatigue. -You want a strategic, leveraged approach to selling your services. -You want more, qualified leads coming in through your website. If you are looking for a complete map for how to take your most powerful consulting offering and turn it into an entire, soup to nuts content marketing campaign…you’ve found it. Read the post below and download the worksheet. It’s time to get to work. Subscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant Visit the full Website here: http://www.CovetedConsultant.com http://youtu.be/LGYiM0KRSMw
Views: 3443 CovetedConsultant
How can you continue to sell premium web design services without having to start from scratch and create every project from a customized point of view. Full-training is here - http://covetedconsultant.com/free How can you continue to sell premium web design services without having to start from scratch and create every project from a customized point of view. Let's talk about that in today's video. Hey, it's Alzay Calhoun with Coveted Consultant and I really think that web design agencies are functioning with a flawed business model. Every project is custom, you're always starting from zero and the client is trying to pick and choose from all these different web design elements in order to get a site to come together. I think it's a bad deal for both parties. It quietly frustrates both parties. If you really want to be a premium level service provider for your clients, which I know you do, help them get to their final end destination without having to learn internet marketing. If you do that, you'll be their hero. Let's give some examples of that here on the board. Now, let's assume in this scenario really quickly, that your client is building their very first website. The first thing you need to do is make sure that you can measure this end result. There should be an objective measurement for what "look good" means. Before we start any work we're clear on the objective measurement at the end. Now they can make sure that their picture, their product, their testimonials, whatever elements are most important, you're working from that wireframe. When you move to final draft there are no surprises. Now, let's look at web design from an even deeper level. Now, let's look at web design in the context of a rebrand, because rebrands are typically more complex projects. Again, what do we want at the end? We've got to know what objective measurement we're trying to meet when we say "rebrand". Is the site trying to be faster? Is it trying to be more colorful? What exactly does that mean? Should it convert in a certain way? Convert to what? Etc. Your job as the expert is to help the client understand what a quality re-brand looks like before they buy anything. Help them understand what a quality rebrand looks like. Okay. Now, you can work backwards. You know there's got to be a final draft. "Before we go live, is everyone clear?" "Yes, we are." And then you can press the button. Before you do that if we're talking about a re-brand there are certain things that they want to see in the re-brand. There are certain reasons why they even want to start a re-brand in the first place, there are certain functionality, or certain elements that they want to have in the re-brand. Be clear about those on the front end. These should be static things. They should not move. They're must haves. Then, prior to that, what you may want to have the client do is do some competitive research. Who are the competitors in their space? Or who do they aspire toward in their space? And what crucial things are they considering? They start here with this list. This list could be 10 things long, four, five, all the way down to 10. And then you may get them down to one, two and three and then you can build that, and then you can go ahead and press the "go live" button. Now this process may still be 90 days. It may still be six months depending on all the parts that are moving. But at each phase your company, internally, has a methodology for how they deliver on these things so that your client does grab control of the project from you and begin to add a bunch of things that aren't helpful to anyone. The value of prioritizing your services isn't just so you can explain them well to your client, but it gives you and your team internal instructions on what happens when. And if you approach your client with that level of professionalism and organization, it's just hard to say, "No". I'll see you in the next video. Hey, it's Alzay again and I really hope you enjoyed that video. I realize that things can look really simple, and clean, and neat and easy when they're laid out on a whiteboard. But trying to apply these things inside your business can have their own level of frustration. What do you do now? What are your next steps? Watch another video, you can. If you want to subscribe to the channel, you probably should. But if you're over the information and you want help packaging and selling your unique consulting services, there's a program that I have and you can get information on that program via a free training available right now on this page somewhere. Again, thank you for your time for watching this video and I look forward to seeing you in the next one. Well, if you want to- Subscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant Visit the full Website here: http://www.CovetedConsultant.com
Views: 5272 CovetedConsultant
Get access to the business model training to improve your social media marketing agency here - http://covetedconsultant.com/free Does every new client in your social media marketing agency feel like “recreating the wheel” from scratch? It’s slow. It’s inefficient. Worst of all, it’s extremely hard to experience any momentum in your business because you are always starting over. I believe the client acquisition process for most agencies is broken. Why? #1 - Most honest proposals are destroyed by scope creep. Even if you make it through the proposal process, most well-intentioned engagements are destroyed by scope creep. The client is in control, but doesn’t have the expertise to make proper decisions in this area. This makes it very easy for them to expand the terms of the engagement as they “notice” things along the way. How many times have you received a call or email that said, “Can you add this too? Can you include this additional thing? Can you do us one last favor? Before you know it, you’ve done ten extra things, when you only agreed (and priced) one. Not only does this take more time, but it also tears away at your profit margin. #2 - Developing proposals is very time-consuming. I know how draining is it to go through the entire custom proposal process and not get the work. It can be as simple as drafting up a couple of pages and sending it in, but in some situations it can take weeks or months to put together a custom proposal. And if you and your team have to travel and present it, the cost of the proposal hits a multiple. Not to mention it pulls effort away from standing projects. Even if you have a 50% close rate (which is phenomenal), you are putting out a lot of effort as a company to only bring in work 50% of the time. It doesn’t matter how experienced the company, losing the bid stinks and it creates an energy letdown in your company. Social media marketing agencies often suffer from a revenue related feast and famine dynamic and some companies do a pretty decent job handling those ebbs and flows. But what do you do when your team experiences a famine of energy after it extends to earn a new piece of business and then doesn’t get the work? Please enjoy this video. I’d be honored to hear your feedback. Subscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant Visit the full Website here: http://www.CovetedConsultant.com
Views: 2816 CovetedConsultant
In this video, Brian Christian from Zettaset describes how the company has productized Hadoop for ease of use, HPC speed, and enterprise security. "Our mission is to analyze more data, more quickly, and in a smaller footprint," says Jim Vogt, CEO of Zettaset, Inc. "Working with Hyve Solutions and IBM, we've simplified big data for deployment on enterprise class commodity hardware." Learn more at: http://www.zettaset.com.
Views: 441 RichReport
Wanna join the Facebook Group? Go here: http://covetedconsultant.com/fb-group (Be sure to answer the brief questions) --- Agenda--- - What is Infrastructure? - The Webinar Trap (Marketing Hack of the Day) - He called it " Busy and Broke" - Then he asked, "What is my problem?" - The truth: My program probably won't work for you - No seriously, what are you committed to? 4:55 [Agenda Item #1] - What is Infrastructure? 10:09 [Agenda Item #2] - The Webinar Trap (Marketing Hack of the Day 16:48 [Agenda Item #3] - He called it " Busy and Broke" 20:33 [Comment from group] Yes ... busy, talented and broke ... I can relate. 21:39 [Agenda Item #4] - Then he asked, "What is my problem?" 21:44 [Comment from group] I admit 26:33 [Question from group] How, in a nutshell, does designing differ from marketing? I think we believe marketing is designing a client base. 30:12 [Comment from group] Makes a lot of sense. 32:22 [Comment from group] Infrastructure is critical, but I have found it difficult to entrust these to other people. Necessity is the mother of invention consequently, I found it necessary to do all myself. 32:36 [Comment from group] Agency design dictates marketing strategy... Okay, makes sense, thanks! 33:10 [Comment from group] Your three part framework to get, serve and keep clients need a real plan where all three strategies work to support each other. Designing the business needs to consider all three. 33:57 [Comment from group] Designing the business requires a proactive approach. 35:02 [Comment from group] Good point, thanks Alzay! 40:27 [Agenda Item #5] - The truth: My program probably won't work for you. 48:17 [Comment from group] It's a little like therapy. :) 58:08 [Comment from group] Productized service is definitely, the way to go. 👍 1:00:22 [Comment from group] Build, sell, deploy, a productized service! Right on! 1:00:18 [Comment from group] Separating the design aspect from the marketing activities is a refresher that I needed, thanks Subscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant Visit the full Website here: http://www.CovetedConsultant.com
Views: 372 CovetedConsultant
Slack CMO, Bill Macaitis shares the secrets behind their growth trajectory and how SaaS companies can build a marketing powerhouse to drive exponential growth. Traction Conf San Francisco 2015 - http://tractionconf.io
Views: 3797 Traction Conf
http://covetedconsultant.com/organizational-chart-template-for-consulting-companies/ In today’s post , I’m going to give you a template that simplifies your entire organizational chart. But first, a warning in advance:. I am NOT following the typical, conventional Organizational Chart. The typical structure of CEO, CMO, CTO, CXO, etc is top heavy and unnecessary. It’s old-school thinking that creates organizational silos. What’s more appropriate (and more important) is that you streamline your consulting business to deliver the highest value for your BEST client. Now, the good news We are keeping it simple. I’m going to keep the concept as simple as possible. I’m not going to make it complex because it doesn’t need to be. We’re going to lay out the functional areas of your business in a very simple fashion. We are building a business “machine”. Your business should be a machine. Your “machine” should create a high level result consistently and predictably. Your service model should be structured, well-organized, and well-understood by you (and your client). This org chart will help you create a machine that produces high value over and over. We are going to put you back in your appropriate position. You are the leader of the business. Your job is to envision the business, structure it, and nurture it to full health. Along the way, there are a lot of “other” jobs you can find yourself stuck in. You’re really going to like today’s post if you feel like you are currently playing out of position and you want to get back on track.
Views: 2991 CovetedConsultant
Start your business on the right foot: http://detailgroove.co/seo-customers Does looking professional in your auto detailing business matter anymore than not looking professional? Does branding have an impact on your business? Will it bring in more leads and sales? In this video, give you my personal opinion based on my experience I've had with branding and looking more professional. To keep it short, if you're low on funds (money) and you're debating what to get next, t-shirts and other branded material like hats and sweaters should NOT be on your list. There are far a lot more things you can buy that will yield a bigger impact on your business than branding material. - - - - - - - - - - - - - - - - - - - - - Don't miss out on any of the videos we have coming up: https://www.youtube.com/c/detailgroove - - - - - - - - - - - - - - - - - - - - - Oscar Gil Auto Detailing Business Coach http://DetailGroove.co/ - - - - - - - - - - - - - - - - - - - - - Branding and professionalism in your detailing business https://www.youtube.com/watch?v=cGmkqyLYY8Y&feature=youtu.be
Views: 3381 Detail Groove
Do you have confidence in your plan for achieving consistent growth of your business over the long-term? Every business owner or manager wants to grow his or her business on a consistent, upward trajectory. But achieving optimal scalability is highly challenging – even for the most seasoned of business professionals. This video will help you to prepare for growth by learning how to effectively scale your business.
Views: 249 SkillUpVA
A complete method for a local marketing agency to develop a high end service. Full client acquisition training here - http://covetedconsultant.com/free - - - - Find great clients in your local market. Playlist is here - http://bit.ly/2oXw50H - - - - You decided to sell your digital marketing services to local businesses, but what exactly do you sell them? Hey, it's Alzay Calhoun with Coveted Consultant, and I'm assuming that you've already seen the first video so you agree that focusing on local businesses just makes more sense, and you've already selected a couple of niches that make the most sense for you. If you don't know what I'm talking about, a link is in the description, so you can catch up. If you do know what I'm talking about, let's move forward together. What exactly do you sell people? What should your services look like? Well, the first disclaimer is that digital marketing in today's time requires cross-functional competence. It requires what? What I mean is digital marketing in today's time period, requires more than one skill to come together in order for it to be valuable to clients. What I mean is even if you focus on SEO specifically, you're going to have to write some content. You got to be good at writing copy, you're going to be engaged in some way in social media. Even if you do social media only, you got to write some copy to go on those social media platforms. You're going to have to install it on their website in some way. Even if you only do video, you got to put it on their website, you got to promote it on social media, et cetera. Doing digital media and doing it well, requires some mix of these skills in order for it be valuable to a client. That part you know. Okay, the client on the other hand, your client has one of three major issues. They're trying to acquire more clients or customers, they're trying to better serve the clients or customers they already have, or they're trying to retain more of their customers. Some people call this pay, stay, and refer, but that's what's on their mind right now. They're trying to get more of this going on. Your challenge is to use your skills to solve for one of these problems. Here's the major breakdown. Most of you have taken your skills and packaged them up really neatly into what you call a service, but that service doesn't solve any of these problems. The frustration or the friction is when you sit down to have a conversation, they're coming from this point of view, and you're still talking about your mix of these things. Let's fix that right now. Instead of talking more and more about how your services come together into a service, let's talk about this being the agreed solution. Your client has a problem, either getting more clients, serving existing clients, or keeping them for the long term. There's a way that they like to have that done. That would be their solution. Your job is to put your skills together in such a way where this is exactly what happens. The better you do this, the better this happens, and the more money they'll be willing to pay you. Hey, it's Alzay again, and thanks for taking the time to watch the video. Let's talk about some next steps. Next step, number one. Please post your comment, your question, your thought, or your response in the comment box below. That dialog helps all of us better digest the content. It also helps me understand what videos I should be creating next. Next step, number two. What are you going to do with the information that you now have? What I find unfortunately is that most people don't do anything. It's just too easy to watch 19 more videos or to read 45 more blog posts. I'll be honest with you. The videos that you're receiving here are snapshots from a much larger, better organized coaching program. If you're over the information and you know it's time to execute, you may really appreciate the coaching program. There's a free training somewhere on this page right here. You can click it and that free training will tell you all about what the program is and is not, and if it makes sense, you can join. Either choice you make, I'm so glad to have you as a part of this community, and I look forward to seeing you in the next video. - - - - Subscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant Visit the full Website here: http://www.CovetedConsultant.com
Views: 1699 CovetedConsultant
At HP Discover, Dr. Chris Nokkentved, Chief Technologist for HP Enterprise Services, discusses the HP approach to Business Outcomes Services Management (BOSM). As organizations move to what HP calls the New Style of IT, it becomes more critical to tie tangible business value to IT. BOSM links specific business outcomes to explicit activities within the IT stack, mapping KPIs to business processes, and metering them all the way down to the infrastructure layer with real-time metrics and predictive analytics.
Views: 2101 Delighted Robot
Speakers: Ryan Boyd Track: Google APIs Time slot: G[16:30 - 17:15] Room: 0 Level: 101 Google Apps Marketplace - business and technical topics. Focused on ISVs or SIs looking to productize some of their work
Views: 10329 Google Developers
https://digitalinfluence.com.au/before-you-start-a-consulting-business/ Download the 5 Projects Workbook and register for the Workshop https://highvaluesales.com/5-projects/ Are you planning to start a consulting business or launch a new product or service offering in your existing consulting business? IF so, it's essential that you validate your business model. That you validate the new idea for the product or service before you go to the trouble of launching it to market or building out all your marketing and building the product or service. This is preliminary training that I give my clients before I take them through the five projects to boost your sales. Validating your idea and your business model is essential. There's really three main components. The first is to validate your market, make sure that there's a group of people who need your project or service and who want it and are willing to pay for it. Next, you need to validate your message to make sure that the message you're planning to reach your market with is getting their attention and interest and making them take action toward buying your product or service. You need to have people signing up to say yes, I want to buy, or I want to learn more. Then thirdly, you need to validate the product. You need to make sure that the product works and that it matches the message that people have saw. They feel that they bought the right thing and they get the results they're expecting. You need to validate all these things before you build out your marketing and build your product. Three steps, because we're validating a high value coaching or consulting business, we need high value buyers. We need people who are willing to invest at a high level to solve a big problem that they've got. Secondly, we need a high value offer. We need something that makes it clear they're going to get dramatic differences. They're going to get a tangible, valuable result as a result of working for us. [inaudible 00:01:47] your offer is that you're going to help them get to where they want to go or to solve a problem they've got. Then thirdly, you need to deliver value in your high value product. The product is the way that you actually deliver the result you promised in the offer. Your product in a consulting business is likely to be a consulting service and when I work with clients, we help them productize their service into either online product or a standardised programme that you can take through that type of client to get consistent results in a way that's more efficient and easy and profitable for you to deliver, thus you can scale the business more quickly. That gives you more freedom in your business. If you can tick all those boxes, then you've got a really valid business model that will support your business and support you as you grow rather than the other way around. Let's take a closer look. You want to find high value clients. You need a group of people with the same problem so that you can develop the same offer and the same solution for them. Otherwise, you're constantly having to adjust and adapt and your results are going to be less consistent. Secondly, the offer needs to promise a specific outcome and needs to solve that specific problem for those people. Then thirdly, the product needs to reliably deliver the outcome that you have offered, that you have promised in the offer. Once you've validated these, then you can build out your marketing and your online business systems. I take my clients through these five business marketing projects, platform, pipeline, profile, presentation, and product to help them build a six figure or seven figure, high value, professional services business, typically a coaching programme or a consulting practise. It's essential that you go through these three steps before you start building things. People often contact me and say, "How do I build a website because I've got this idea." But they haven't validated the idea yet, and that could mean they're going to spend months or years trying to sell the wrong thing. Validate the idea before you try to market. If you'd like to know more about the five projects and going through a proven process for developing your consulting business, then you can download my guide to five projects to boost your sales and attend the free training workshop. You go to highvaluesales.com/5-projects, and you'll be able to attend the live webinar training where I show you the five projects, how to implement them in your business, and how to get started. Then if you'd like to know more, you can contact me for a chat about getting started with five projects in your business. Thanks, I'm Dallas McMillan, great talking to you today and I look forward to seeing you on the webinar. Download 5 Projects https://highvaluesales.com/5-projects/ Watch the full video: https://digitalinfluence.com.au/before-you-start-a-consulting-business/
Views: 78 Dallas McMillan
Based on the 200 page book "Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story" , this presentation will cover the Six Keys of Product Success: Strategy, Process, Information, Customers, Employees, and Systems including these topics: The History of Product Management Outcome Driven Innovation & “Do” How to do Market Research The 6 Keys to Product Success Product Development Waste Product Life-cycle Framework Product Manager Job Description Entrepreneur is French for Product Manager
Views: 1119 PRODUCTIZED
Designers have an advantage. Visual appeal is a trump card. You can leverage that to attract a following and get clients for your freelance web design business. Here's how. Start your SkillShare 2-month FREE trial: https://www.johnmorrisonline.com/skillshare
Views: 1089 John Morris