Search results “Mcdonals plan for future marketing strategies”
McDonalds cost per outlet increases, plans to double outlets in next three years
Vikram Bakshi, the managing director and JV partner of McDonalds in India feels that there is enough scope for young entrepreneurs to scale up in the $850 million quick service restaurant (QSR) market in India. "Raising equity is better than going for debt in the food business," he says. In an interaction with VCCircle, he gives tips for food entrepreneurs, talks about FDI in retail and the rising cost of McDonalds which has gone up by 50% per outlet in the last one and a half year.
Views: 719 News Corp VCCircle
Rocky Training for Hipsters and Moroch.com
http://Moroch.com Moroch (mah-rock) is a marketing company based out of Dallas, with 38 offices across the country. They handle advertising, public relations, social media strategy, consumer insights, media planning/buying, etc. Moroch works with high profile clients like McDonalds, Western Union, Midas, Make-A-Wish Foundation and more. If you ever wanted to know how to train to be a hipster, I hope you enjoyed this educational video. Follow Moroch on Twitter: http://twitter.com/MorochPartners
Views: 7995 iwearyourshirt
Family business song - Old MacDonald Had a FIRM
How many of these "family business nightmares" have you been through? I wrote this song in honor of the 20th anniversary of the wonderful Center for Family Business at the University of New Haven. The inside joke here is that most members of the audience would know all about many of those cringe-worthy situations – and in particular, they would know how the protagonists should deal with them. (By the way, if you're in a company that might be going through some issues, there are similar centers and professionals across the country who specialize in the unique needs of family-run businesses. It can be very eye-opening.) Song begins at about 1:00. If you don't have time for the whole song, go to 7:25 to find out how the story ends. Full lyrics are printed below these credits: Written for the Center for Family Business, University of New Haven, http://www.newhaven.edu/business/center-for-family-business/ Videographer: Matt Scripter. Old MacDonald Had a FIRM Performed by, and lyrics (c) by Sam Edelston Banjo tuned in open G (gDGBD), with capo. Old McDonald had a firm. F-I-R-M, firm. And at his firm, he had a couple of sisters who weren’t involved in the business, but nevertheless were equal shareholders. F-I-R-M, firm. With a gimme, gimme here and a gripe, gripe there. Here a gimme, there a gripe – Wish I had a buy-sell. Old McDonald had a firm. F-I-R-M, firm. ... And at his firm, he had a son. F-I-R-M, firm. With an MBA here and good people skills there. “Son, you think you know it all? When I was 45, I was already running this place!” ... And at his firm, he had a lazy, incompetent nephew. F-I-R-M, firm. With a won’t fire here and a give-him-time there. “I don’t think he’s that bad – Try him in accounting.” ... And at his switchboard, he had two grandkids, sometimes (during school breaks). F-I-R-M, firm. With a sculptor here and a dancer there. “This is what I get for 50 grand a year tuition?” ... And at his firm, he had a rubber-stamp board of directors. F-I-R-M, firm. With a yes, yes here and a yes, yes there. “They’re already on retainer, and they vote the way I tell them.” ... And at his firm, he no succession plan whatsoever. F-I-R-M, firm. With a won’t-discuss here and some-other-time there. “Look, here is the reality: You’re not prepared to run this yet.” ... And at his firm, he had a million dollars of useless, obsolete inventory that we just hate to part with, because a customer might need it someday. F-I-R-M, firm. With a sit, sit here and a rot, rot there. McDonald didn’t break the mold – he grew it, in the warehouse. ... And at his firm, he had no life insurance. F-I-R-M, firm. With no premium costs here, and estate tax far off in the distant future. Here a tax, there a tax – Can you spell disaster? (I knew you could.)  … And at his firm, he had an interview with Fox Business Channel. (What does the Fox say?) With a, “Yeah, I’d say we’re one of the best run businesses in the Northeast,” here, And a, “My son’s power-hungry, and his kids are both flakes.” there. Here a, “We treat all our employees like family.” There a, “I have a daughter, too, but she’s never joined the business – I don’t know why.” Everywhere an, “Are we on the air yet?” ... And at his firm, he had an invitation to join the Center for Family Business. F-I-R-M, firm. With a “Really should” here, but a “No time” there. Here a Yes, there a No – [SPOKEN] Tell you what – let’s put this to a voice vote. All in favor of them joining, signify by saying Aye. All opposed … We’re taking names. It is the judgement of the chair that the ayes have it. Now it’s 10 years later. His son wears the pants. And he’s bought out his sisters, and his cousin, and his aunts. He’s got a functioning Board and a strategic plan. And the company’s growing 10% per ann-um. The sculptor got that old inventory, and it’s made him the hottest thing in retro art, and The dancer recognized the deep connections between dance, human relations, process efficiency, quality improvement, and even marketing – Amen! – and she’s now at Wharton. (Grandpa is horrified.) But now young McDonald has the firm. F-I-R-M, firm.