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At 88rising, East Meets West, One Viral Hit at a Time

33609 ratings | 777089 views
Combining elements of Asian and Western culture. 88rising is a young entertainment company hoping to build a lasting, global brand that will outlive singular moments of virality. With influential artists like Rich Chigga and joji generating millions of views for the network, the next question for founder Sean Miyashiro and his team is how to translate that success into a long-term platform in a rapidly changing industry. Video by Jed Rosenberg Cinematography by Arthur Woo Production Assistant: Chris Giuseppini ---------- Like this video? Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg?sub_confirmation=1 Connect with us on... Twitter: https://twitter.com/business Facebook: https://www.facebook.com/bloombergbusiness Instagram: https://www.instagram.com/bloombergbusiness/
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Text Comments (1623)
ABK (1 day ago)
Lmao 88 Rising is a really unique organisation, ive never seen people like an organisation as a whole in this type of industry or any other similar industry.
datDANK (2 days ago)
Andrea Perez (3 days ago)
Keep doing you 88rising. Love from north carolina USA
Uglychamploo (4 days ago)
Remember my name sorntham I will be in 88rising in a few more years😂
Joseph Park (5 days ago)
i want to work for them
Tony E (8 days ago)
Kevin Start (10 days ago)
Asians are always better
RotiiK _ (10 days ago)
sean88 is a genius
Brian Bmo Morgan (13 days ago)
Joji da man
Dép Lê (15 days ago)
Rich Brian is vietnamse you idiot
Allen Miao (16 days ago)
Rich chinnga is not Chinese rapper bro lmao
Wikan Tyasa (17 days ago)
Pick me sean
Wikan Tyasa (17 days ago)
So there will 2 indonesian genius and 1 indonesian trash
ovadoz (17 days ago)
jime (18 days ago)
Rice gum is popular than both of them
Mars Bars (18 days ago)
So what does the 88 mean?
Seriously? Bruh (19 days ago)
Jeff Forrest (20 days ago)
is this jojivlogs?
ZETSU BOU NO SHIMA (21 days ago)
Chin chin?
Cara Me (22 days ago)
Fuck the rules
s a m s a r a (23 days ago)
c unt
Tabinder (24 days ago)
midsummer madness
Sassy The Sasquatch (26 days ago)
YEAH NO OF COURSE BAAUER HAD NOTHING TO DO WITH HARLEM SHAKE HE DIDN'T MAKE THE SONG AND POST A VIDEO DOING THE ORIGINAL HARLEM SHALE DANCE- Joji(George ig?) sure helped popularise it but sure as hell didn't "invent" it you realise that was always a dance? and the song was (from day 1) intended to be called harlem shake
SANTOS SANTANA (22 days ago)
Sassy The Sasquatch „invented the harlem shake MEME“ he did the meme bro
TR3x bay bay (26 days ago)
neryn eryn (27 days ago)
yagmur uz (28 days ago)
rich brian is indonesian tho
AimbotStatticc (29 days ago)
jayson sebastian (1 month ago)
chigga is not a fucking racist name i think he's just expressing that he love the black hiphop culture even he is a chi. so i think that's why he came up with that name. not racist at all just open your mind
ludwig gesell (1 month ago)
mucho que aprender, saludos desde chile !
Cealan King (1 month ago)
I kinda wish he would still be flithy frank on the side tho
CynicEcho (1 month ago)
What about India
Clockwork Cadaver (1 month ago)
Dude joji first dominated memes, now he’s going to dominate music
415City (1 month ago)
Can't rely on western mass media to put people of Asian heritage in a positive light.
Hera Atriska Cahayani (1 month ago)
Rich chigga/Brian is a Chinese rapper? It's TOTALLY wrong!
ActivistArts (1 month ago)
pink guy will always be pink guy to me
Torey Swan (1 month ago)
Make profit off blackness, but you do you. Secure the bag
Sad Ness (1 month ago)
rich chigga not chinese raper bitch he's indo raper .
SX Project (1 month ago)
Brian is not a chinese rapper, but indonesian rapper dude 😃
The zjfking (1 month ago)
We want filthy frank back
John Adams (1 month ago)
Rich Brian was legit harder to get used to than Caitlyn
The Cool Gamer Dude (1 month ago)
I mean Joji was already popular and has been for years, FilthyFrank was one of the biggest youtubers for a while before he went into doing serious music after reaching charts with his joke album Pink Season
Reza Rahardian (1 month ago)
overproud indonesia
mclaclan (1 month ago)
Yeah frank we didn't forget about when you tried to feed that disabled guy a dead baby rat.
Probably one of his skits
Shane Hodges (1 month ago)
FYI Rich Brian is not Chinese, he is Indonesian.
BradRapstars (1 month ago)
kris wu still corny af tho
N 3LSON (1 month ago)
I still say rich chigga
omegawolflovemoon ._. (1 month ago)
I mean I personally consider jojis YouTube vids as art
2bady (1 month ago)
song at 10:15 ?
tài bùi (1 month ago)
wtf? "chinese rapper"???
Thuc T (1 month ago)
he sint chinese lol
Alone (1 month ago)
3:37 ("Dats Dick")
Adrian! (1 month ago)
88 accept blacks?
Johnny Banjo (1 month ago)
''even lead to a remix, with ghostface killah'' Hypebeast trash why wouldn't you mention Pouya? He a fucking legend tf
Joshua Tufvesson (1 month ago)
i didnt know nerd writer did music analysis
richfryin' (1 month ago)
Tom Diepeveen (1 month ago)
If I'd ever get choose where'd I be signed I'd totally be 88rising already got so many legends in their group and I'd would really feel like a family
Eliza NoShame (1 month ago)
i´m a quarter Malaysian, do you guys think i can join them? XD like i really want to get signed into that company and work with them. even tho im not fully asian or half XD just a quarter, but do you think that´s still asian? like my father was half.
Eliza NoShame (16 days ago)
hmmm, sometimes people tell me i can look really asian, depending from the angel and what makeup i use
jaka sumiro (1 month ago)
your face like asia ?
JIMSTER GAMES (1 month ago)
THEPLUG China (1 month ago)
O2L Forever (1 month ago)
I love these guys so fucking much
what ?i¿! (1 month ago)
can a white guy be on "88^" ? hahaha
Faire Yang (1 month ago)
I LOVE 88 ♥
abby carradine (1 month ago)
BillyBop (2 months ago)
88rising On Top
MrTeabox (2 months ago)
look at all these rich kids that they are gangsta by listening to joji smh
rizki kurnia (2 months ago)
he's literally Asian Diplo
Elizabeth (2 months ago)
The fans are so awesome and funny lmao
Regilio Bouma (2 months ago)
rich chigga for ever bro :) you cant changed the passed the OG will always know u as CHIGGA :)
Sex Toilet Paper (2 months ago)
He kinda looks looks like rich Bryan
Henlo Fernd (2 months ago)
Wow, you just HAD to use Pink Guy for the thumbnail? Pink Guy is an entirely different person and you should have realized that if you researched enough about them both, you fucking... God, I miss Pink Guy so much, Joji really has changed...
EternalLust (2 months ago)
88 was brought to life near where I work akk day every day. This is amazing
megaman 2020 (2 months ago)
Ok lets be honest joji isnt a brand new artest there is 5.2 million people already following him including me cause ive loved his work for years and years
Natty Snack Daddy (2 months ago)
꿀산체abs (2 months ago)
furiuscat4323 (2 months ago)
why do you have to mention the harlem shake, it's not surprising to mostly everyone who watches this because they're watching from filthy frank.
Rio Jon piter silitonga (2 months ago)
Congratulations Rich Brian..proud of you from Indonesia. Keep going, rock the world and all the best.
Yuki Cao (2 months ago)
Let me get this straight... *gets a megaphone* THIS GUY SITTING IN THE TUB OF BLOOD CREATED THE HARLEM SHAKE!!!
深いピンクdeep-pink (2 months ago)
is indonesian mothefucka
vanesa Rosales (2 months ago)
I loved this!!!!! I Love 88 Rising and yeah one of the main reasons is because they link me to music that I like from all over the world.
Victoria (2 months ago)
Also why do all these interviews with Joji focus so much on the Harlem Shake thing? Its not even what he's mostly known for...
Victoria (2 months ago)
Joji is so awkward but I love him.
Mr. Duubsteep (2 months ago)
88 rising is double happines :)
Undergroundkid (2 months ago)
88 rising stay underground
Zectron (3 months ago)
Wtf chinese rapper???
atombxmb (3 months ago)
atombxmb (3 months ago)
Joji, brand new artist? wow people really think that?
Saus Tartar (3 months ago)
88 RISING is fire, they're gonna beat the korean music company that cattle raising their artist.
Skippz Z (3 months ago)
Joji you gave in to the weebaboos why just why quit ignoring us
Josh Play Game (3 months ago)
Stant (3 months ago)
Which song is it at 7:50 ?
Curlyyy (3 months ago)
Higher brothers up next
AXai (3 months ago)
I mean if anyone can tell me where to get Sean’s hoodie, that would be nice.
Alexa (3 months ago)
i love this so much 88rising is like family i never met
ambience (3 months ago)
sign killy next
cuss word sayer (3 months ago)
Is that jojivlogs?
Abyssic1 (3 months ago)
the brand name "88 rising" has some weird connotations if you're german.
Carhrihl Yuan L. Balubar (3 months ago)
He's indonesian
Isabella Novoa (3 months ago)
wait kris wu signed with 88 rising? well shit then
Aperture147 (3 months ago)
hey brian is indonesian, not chinese
高敏 (1 month ago)
Aperture147 chinese!
Ruby Miles (3 months ago)
88rising is actually the only label I know
FadedCharizard (3 months ago)
He still going be known as Rich Chigga to me

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